Imprint

Information obligation according to §5 E-Commerce Act, §14 Company Code, §63 Trade Regulation Act and disclosure obligation according to §25 Media Act.

Sixty Twenty GmbH
Universitätsstrasse 15a,
6020 Innsbruck,
Austria

Business purpose: Catering (bar/café)
UID number: ATU70198207
Company register number: 445269h
Commercial register court: Innsbruck regional court
Registered office: 6020 Innsbruck

Phone: +43 664 911 0334
E-mail: office@sixtytwenty.com

Member of: WKO, regional guild, etc.
Professional law: Trade regulations: www.ris.bka.gv.at

Supervisory authority/trade authority: District authority Innsburuck
Job title: Restaurateur
Awarding state: Austria

Managing Director
Carmen Sommer, Robert Wolf

Shareholding structure
cariso Holding GmbH 50%, Lobo Unlimited Holding GmbH 50%

Contact details of the person responsible for data protection
If you have any questions about data protection, you will find the contact details of the person or body responsible below:
Colorphyll GmbH
Sillgasse 5, 6060 Innsbuck, Austria
Authorised to represent: Carmen Sommer
E-mail address: office@colorphyll.at
Telephone: +43 664 911 0334
Imprint: https://colorphyll.at/impressum.php

EU Dispute Resolution
In accordance with the Regulation on Online Dispute Resolution in Consumer Matters (ODR Regulation), we would like to inform you about the Online Dispute Resolution platform (OS Platform). Consumers have the option to submit complaints to the European Commission's Online Dispute Resolution platform at http://ec.europa.eu/odr?tid=121879611. The necessary contact details can be found above in our imprint.
However, we would like to inform you that we are neither willing nor obliged to participate in dispute resolution procedures before a consumer arbitration body.

Liability for Content on This Website
We are continuously developing the content of this website and strive to provide correct and up-to-date information. Unfortunately, we cannot accept liability for the correctness of all content on this website, especially for content provided by third parties. As service providers, we are not obligated to monitor the information transmitted or stored by them or to investigate circumstances that point to unlawful activities.
Our obligations to remove information or to block the use of information according to general laws based on judicial or administrative orders remain unaffected by this disclaimer.
If you notice problematic or unlawful content, please contact us immediately so that we can remove the unlawful content. You can find the contact details in the imprint.

Liability for Links on This Website
Our website contains links to other websites whose content we are not responsible for. We cannot be held liable for linked websites, as we were not aware of any unlawful activities and have not noticed any such violations. We would immediately remove the links if we became aware of any illegal content.
If you notice unlawful links on our website, please contact us. You can find the contact details in the imprint.

Copyright Notice
All content on this website (images, photos, texts, videos) is protected by copyright. Please ask for our permission before distributing, reproducing, or utilizing the content from this website, such as republishing it on other websites. If necessary, we will pursue legal action for unauthorized use of parts of the content on our site.
If you find content on this website that infringes copyright, please contact us.

Image Credits
The images, photos, and graphics on this website are protected by copyright.
The image rights belong to the following photographers:
Madeleine Gabl
All texts are protected by copyright.
Source: Created with the imprint generator by AdSimple

Privacy Policy
Table of Contents
Introduction and Overview
Scope
Legal Basis
Contact Details of the Data Controller
Contact Details of the Data Protection Officer
Storage Duration
Rights Under the General Data Protection Regulation (GDPR)
Data Transfer to Third Countries
Data Processing Security
Communication
Cookies
Web Hosting
Web Analytics
Facebook Pixel Privacy Policy
Google Analytics Privacy Policy
Google Ads (Google AdWords) Conversion Tracking Privacy Policy
Google AdSense Privacy Policy
Content Delivery Networks Privacy Policies
BootstrapCDN Privacy Policy
jQuery CDN Privacy Policy
jsdelivr.com CDN Privacy Policy
AdSimple Cookie Manager Privacy Policy
Social Media
Facebook Privacy Policy
Instagram Privacy Policy
YouTube Privacy Policy
Google Tag Manager Privacy Policy

Introduction and Overview
We have written this privacy policy (version 16.11.2021-111879611) to explain to you, in accordance with the requirements of the General Data Protection Regulation (EU) 2016/679 and applicable national laws, which personal data (referred to as "data") we as the data controller – and the processors we engage (e.g., providers) – process, will process in the future, and what legal rights you have. The terms used are gender-neutral.

In short: We provide you with comprehensive information about the data we process about you.
Privacy policies usually sound very technical and use legal jargon. However, this privacy policy aims to describe the most important points as simply and transparently as possible. Where helpful for transparency, we explain technical terms in a reader-friendly manner, provide links to further information, and use graphics. We inform you in clear and simple language that we only process personal data within the scope of our business activities if there is a legal basis for doing so. This is certainly not possible if explanations are kept as brief, unclear, and legal-technical as is often standard on the internet when it comes to data protection. I hope you find the following explanations interesting and informative, and perhaps there is some information here that you didn’t know before.

If you still have questions, please contact the responsible party listed below or in the imprint and follow the provided links for additional information on third-party websites. Our contact details can of course also be found in the imprint.

Scope
This privacy policy applies to all personal data processed by us in our company and for all personal data processed by companies we engage (processors). By personal data, we mean information as defined in Article 4 No. 1 of the GDPR, such as name, email address, and postal address of a person. The processing of personal data ensures that we can offer and bill our services and products, whether online or offline.

The scope of this privacy policy covers:

All online presences (websites, online shops) operated by us
Social media presence and email communication
Mobile apps for smartphones and other devices

In short: This privacy policy applies to all areas where personal data is processed in our company through the aforementioned channels. If we enter into legal relationships with you outside of these channels, we will inform you separately as necessary.

Legal Basis
In the following privacy policy, we provide transparent information on the legal principles and regulations, i.e., the legal basis of the General Data Protection Regulation, which allows us to process personal data.

As far as EU law is concerned, we refer to the REGULATION (EU) 2016/679 OF THE EUROPEAN PARLIAMENT AND OF THE COUNCIL of April 27, 2016. You can read this GDPR online at EUR-Lex, the access to EU law, at https://eur-lex.europa.eu/legal-content/DE/TXT/?uri=celex%3A32016R0679.

We process your data only if at least one of the following conditions is met:

Consent (Article 6(1)(a) GDPR): You have given us your consent to process data for a specific purpose. An example would be storing your data from a contact form.
Contract (Article 6(1)(b) GDPR): We process your data to fulfill a contract or pre-contractual obligations with you. For example, if we conclude a purchase contract with you, we need your personal information in advance.
Legal Obligation (Article 6(1)(c) GDPR): If we are subject to a legal obligation, we process your data. For example, we are legally obligated to retain invoices for accounting purposes, which usually contain personal data.
Legitimate Interests (Article 6(1)(f) GDPR): In the case of legitimate interests that do not infringe on your fundamental rights, we reserve the right to process personal data. For example, we need to process certain data to operate our website securely and efficiently. This processing is a legitimate interest.

Additional conditions, such as public interest or vital interests, generally do not apply to us. If such a legal basis does apply, it will be stated at the relevant point.

In addition to the EU Regulation, national laws also apply:

In Austria, this is the Federal Act on the Protection of Natural Persons in the Processing of Personal Data (Data Protection Act), abbreviated as DSG.
In Germany, the Federal Data Protection Act (BDSG) applies.

If additional regional or national laws apply, we will inform you in the following sections.

Contact Details of the Data Controller
If you have questions about data protection, please find the contact details of the responsible person or entity below:
Colorphyll GmbH
Sillgasse 5, 6060 Innsbruck, Austria
Represented by: Carmen Sommer
Email: office@colorphyll.at
Phone: +43 664 911 0334
Imprint: https://colorphyll.at/impressum.php

Contact Details of the Data Protection Officer
Below are the contact details of the data protection officer:
Colorphyll GmbH
Represented by: Carmen Sommer
Sillgasse 5, 6020 Innsbruck, Austria
Email: office@colorphyll.at
Phone: +43 664 911 0334

Contact details of the data protection officer

Below you will find the contact details of the data protection officer:
Colorphyll GmbH
Authorised to represent: Carmen Sommer
Sillgasse 5, 6020 Innsbruck, Austria
E-mail: office@colorphyll.at
Telephone: +43 664 911 0334

Storage period

It is a general criterion for us that we only store personal data for as long as is absolutely necessary for the provision of our services and products. This means that we delete personal data as soon as the reason for the data processing no longer exists. In some cases, we are legally obliged to store certain data even after the original purpose has ceased to exist, for example for accounting purposes.

If you wish your data to be deleted or revoke your consent to data processing, the data will be deleted as quickly as possible, provided there is no obligation to store it.

We will inform you about the specific duration of the respective data processing below if we have further information on this.

Rights under the General Data Protection Regulation

According to Article 13 GDPR, you have the following rights to ensure fair and transparent processing of data:

According to Article 15 GDPR, you have a right of access to information about whether we process data about you. If this is the case, you have the right to receive a copy of the data and the following information:
According to Article 16 GDPR, you have a right to rectification of data, which means that we must correct data if you find errors.
According to Article 17 GDPR, you have the right to erasure (‘right to be forgotten’), which specifically means that you may request the erasure of your data.
According to Article 18 GDPR, you have the right to restriction of processing, which means that we may only store the data but not use it any further.
According to Article 19 GDPR, you have the right to data portability, which means that we will provide you with your data in a commonly used format upon request.
According to Article 21 GDPR, you have the right to object, which entails a change in processing after enforcement.
Under Article 22 GDPR, you may have the right not to be subject to a decision based solely on automated processing (e.g. profiling).

In short: You have rights - do not hesitate to contact the responsible body listed above!

If you believe that the processing of your data violates data protection law or that your data protection rights have been violated in any other way, you can lodge a complaint with the supervisory authority. For Austria, this is the data protection authority, whose website you can find at https://www.dsb.gv.at/. In Germany, there is a data protection officer for each federal state. For more information, you can contact the Federal Commissioner for Data Protection and Freedom of Information (BfDI). The following local data protection authority is responsible for our company:

Austria Data Protection Authority

Head: Dr Andrea Jelinek
Address: Barichgasse 40-42, 1030 Vienna
Telephone number: +43 1 52 152-0
E-mail address: dsb@dsb.gv.at
Website: https://www.dsb.gv.at/

Data transfer to third countries

We only transfer or process data to countries outside the EU (third countries) if you consent to this processing, if this is required by law or contract and in any case only to the extent that this is generally permitted. In most cases, your consent is the most important reason for us to process data in third countries. The processing of personal data in third countries such as the USA, where many software manufacturers offer services and have their server locations, may mean that personal data is processed and stored in unexpected ways.
Wze expressly point out that, in the opinion of the European Court of Justice, there is currently no adequate level of protection for data transfers to the USA. Data processing by US services (such as Google Analytics) may result in data not being processed and stored in anonymised form. Furthermore, US government authorities may be able to access individual data. In addition, data collected may be linked to data from other services of the same provider if you have a corresponding user account. Where possible, we endeavour to use server locations within the EU if this is offered.

We will inform you in more detail about data transfer to third countries, if applicable, in the appropriate sections of this privacy policy.Security of data processing

Security of data processing

We have implemented both technical and organisational measures to protect personal data. Where possible, we encrypt or pseudonymise personal data. In this way, we make it as difficult as possible for third parties to infer personal information from our data.

Art. 25 GDPR refers to ‘data protection by design and by default’, meaning that we always think about security and take appropriate measures for both software (e.g. forms) and hardware (e.g. access to the server room). If necessary, we will go into more detail on specific measures below.

TLS encryption with https

TLS, encryption and https sound very technical - and they are. We use HTTPS (the Hypertext Transfer Protocol Secure stands for ‘secure hypertext transfer protocol’) to transmit data tap-proof on the Internet.

This means that the complete transmission of all data from your browser to our web server is secured - nobody can ‘eavesdrop’.

We have thus introduced an additional layer of security and fulfil data protection through technology design ( Article 25(1) GDPR). By using TLS (Transport Layer Security), an encryption protocol for secure data transmission on the Internet, we can ensure the protection of confidential data.

You can recognise the use of this data transmission security by the small lock symbol at the top left of the browser, to the left of the Internet address (e.g. examplepage.com) and the use of the https scheme (instead of http) as part of our Internet address.

If you would like to know more about encryption, we recommend a Google search for ‘Hypertext Transfer Protocol Secure wiki’ to obtain good links to further information.

Communication

Communication summary
👥 Data subjects: Anyone who communicates with us by phone, email or online form
📓 Data processed: e.g. telephone number, name, email address, form data entered. You can find more details on this in the respective contact type used
🤝 Purpose: Processing communication with customers, business partners, etc.
📅 Storage period: Duration of the business case and the statutory provisions
⚖️ Legal basis: Art. 6 para. 1 lit. a GDPR (consent), Art. 6 para. 1 lit. b GDPR (contract), Art. 6 para. 1 lit. f GDPR (legitimate interests)

If you contact us and communicate by telephone, e-mail or online form, personal data may be processed.

The data is processed for the purpose of handling and processing your enquiry and the associated business transaction. The data will be stored for as long as required by law.

Affected persons

All those who contact us via the communication channels provided by us are affected by the aforementioned processes.

Telephone

When you call us, the call data is stored pseudonymised on the respective end device and with the telecommunications provider used. In addition, data such as name and telephone number may subsequently be sent by e-mail and stored for the purpose of answering enquiries. The data will be deleted as soon as the business transaction has been completed and legal requirements permit.

E-mail

If you communicate with us by email, data may be stored on the respective end device (computer, laptop, smartphone, etc.) and data may be stored on the email server. The data will be deleted as soon as the business transaction has been completed and legal requirements permit.

Online forms

If you communicate with us using an online form, data is stored on our web server and may be forwarded to one of our e-mail addresses. The data will be deleted as soon as the business transaction has been completed and legal requirements permit.

Legal bases

The processing of data is based on the following legal bases

Art. 6 para. 1 lit. a GDPR (consent): You give us your consent to store your data and to continue to use it for purposes relating to the business transaction;
Art. 6 para. 1 lit. b GDPR (contract): There is a need for the fulfilment of a contract with you or a processor such as the telephone provider or we need to process the data for pre-contractual activities, such as the preparation of an offer;
Art. 6 para. 1 lit. f GDPR (legitimate interests): We want to handle customer enquiries and business communication in a professional manner. This requires certain technical facilities such as email programmes, exchange servers and mobile phone operators in order to be able to operate communication efficiently.

Cookies

Cookies summary

Data subject: Visitors to the website
🤝 Purpose: depending on the cookie. More details can be found below or from the manufacturer of the software that sets the cookie
📓 Processed data: Depending on the cookie used. You can find more details on this below or from the manufacturer of the software that sets the cookie.
📅 Storage period: depends on the cookie in question, can vary from hours to years
⚖️ Legal basis: Art. 6 para. 1 lit. a GDPR (consent), Art. 6 para. 1 lit.f GDPR (legitimate interests)

What are cookies?

Our website uses HTTP cookies to store user-specific data.

Below we explain what cookies are and why they are used so that you can better understand the following privacy policy.

Whenever you surf the internet, you use a browser. Well-known browsers include Chrome, Safari, Firefox, Internet Explorer and Microsoft Edge. Most websites store small text files in your browser. These files are called cookies.

One thing cannot be denied: Cookies are really useful little helpers. Almost all websites use cookies. More precisely, they are HTTP cookies, as there are also other cookies for other areas of application. HTTP cookies are small files that are stored on your computer by our website. These cookie files are automatically stored in the cookie folder, the ‘brain’ of your browser, so to speak. A cookie consists of a name and a value. When defining a cookie, one or more attributes must also be specified.

Cookies store certain user data about you, such as language or personal page settings. When you visit our site again, your browser transmits the ‘user-related’ information back to our site. Thanks to cookies, our website knows who you are and offers you the settings you are used to. In some browsers, each cookie has its own file; in others, such as Firefox, all cookies are stored in a single file.

The following graphic shows a possible interaction between a web browser such as Chrome and the web server. The web browser requests a website and receives a cookie back from the server, which the browser uses again as soon as another page is requested.

There are both first-party cookies and third-party cookies. First-party cookies are created directly by our website, third-party cookies are created by partner websites (e.g. Google Analytics). Each cookie must be evaluated individually, as each cookie stores different data. The expiry time of a cookie also varies from a few minutes to a few years. Cookies are not software programmes and do not contain viruses, Trojans or other ‘malware’. Cookies also cannot access information on your PC.

This is what cookie data can look like, for example:

Name: _ga
Value: GA1.2.1326744211.152111879611-9
Purpose: Differentiation of website visitors
Expiry date: after 2 years

A browser should be able to support these minimum sizes:

At least 4096 bytes per cookie
At least 50 cookies per domain
At least 3000 cookies in total

What types of cookies are there?

The question of which cookies we use in particular depends on the services used and is clarified in the following sections of the privacy policy. At this point, we would like to briefly explain the different types of HTTP cookies.

There are 4 types of cookies:

Essential cookies
These cookies are necessary to ensure basic website functions. For example, these cookies are needed when a user places a product in the shopping basket, then continues surfing on other pages and later goes to the checkout. These cookies ensure that the shopping basket is not deleted even if the user closes their browser window.

Purposeful cookies
These cookies collect information about user behaviour and whether the user receives any error messages. These cookies are also used to measure the loading time and the behaviour of the website with different browsers.

Targeted cookies
These cookies ensure better user-friendliness. For example, entered locations, font sizes or form data are saved.

Advertising cookies
These cookies are also known as targeting cookies. They are used to deliver customised advertising to the user. This can be very practical, but also very annoying.

When you visit a website for the first time, you are usually asked which of these types of cookie you would like to allow. And of course, this decision is also stored in a cookie.

If you would like to know more about cookies and do not shy away from technical documentation, we recommend https://tools.ietf.org/html/rfc6265, the Request for Comments of the Internet Engineering Task Force (IETF) called ‘HTTP State Management Mechanism’.

Purpose of processing via cookies

The purpose ultimately depends on the cookie in question. You can find more details on this below or from the manufacturer of the software that sets the cookie.

What data is processed?

Cookies are little helpers for many different tasks. Unfortunately, it is not possible to generalise which data is stored in cookies, but we will inform you about the processed or stored data in the following privacy policy.

Storage duration of cookies

The storage period depends on the cookie in question and is specified below. Some cookies are deleted after less than an hour, others can remain stored on a computer for several years.

You can also influence the storage period yourself. You can delete all cookies manually at any time via your browser (see also ‘Right to object’ below). Furthermore, cookies that are based on consent will be deleted at the latest after you withdraw your consent, whereby the legality of the storage remains unaffected until then.

Right to object - how can I delete cookies?

You decide how and whether you want to use cookies. Regardless of which service or website the cookies originate from, you always have the option of deleting, deactivating or only partially authorising cookies. For example, you can block third-party cookies but allow all other cookies.

If you want to find out which cookies have been stored in your browser, if you want to change or delete cookie settings, you can find this in your browser settings:

Chrome: Delete, enable and manage cookies in Chrome

Safari: Manage cookies and website data with Safari

Firefox: Delete cookies to remove data that websites have stored on your computer

Internet Explorer: Delete and manage cookies

Microsoft Edge: Delete and manage cookies

If you generally do not want to have cookies, you can set up your browser so that it always informs you when a cookie is to be set. You can then decide for each individual cookie whether or not to allow it. The procedure differs depending on the browser. It is best to search for the instructions in Google using the search term ‘delete cookies Chrome’ or ‘deactivate cookies Chrome’ in the case of a Chrome browser.

Legal basis

The so-called ‘Cookie Guidelines’ have been in place since 2009. These state that the storage of cookies requires your consent (Article 6(1)(a) GDPR). However, there are still very different reactions to these directives within the EU countries. In Austria, however, this directive was implemented in Section 96 (3) of the Telecommunications Act (TKG). In Germany, the cookie directives have not been implemented as national law. Instead, this directive was largely implemented in Section 15 (3) of the Telemedia Act (TMG).

For strictly necessary cookies, even if no consent has been given, there are legitimate interests (Article 6 para. 1 lit. f GDPR), which in most cases are of an economic nature. We want to provide visitors to the website with a pleasant user experience and certain cookies are often absolutely necessary for this.

If cookies that are not absolutely necessary are used, this will only be done with your consent. The legal basis in this respect is Art. 6 para. 1 lit. a GDPR.

In the following sections, you will be informed in more detail about the use of cookies if the software used uses cookies.

Webhosting

Web hosting summary

👥 Affected parties: visitors to the website
🤝 Purpose: professional hosting of the website and securing its operation
📓 Processed data: IP address, time of website visit, browser used and other data. You can find more details on this below or from the web hosting provider used.
📅 Storage period: depends on the respective provider, but usually 2 weeks
⚖️ Legal basis: Art. 6 para. 1 lit.f GDPR (legitimate interests)

What is web hosting?

When you visit websites these days, certain information - including personal data - is automatically created and stored, including on this website. This data should be processed as sparingly as possible and only with justification. By website, we mean the entirety of all web pages on a domain, i.e. everything from the start page (homepage) to the very last subpage (like this one). By domain we mean, for example, example.de or example.com.

If you want to view a website on a screen, you use a programme called a web browser. You probably know some web browsers by name: Google Chrome, Microsoft Edge, Mozilla Firefox and Apple Safari.

This web browser must connect to another computer where the website code is stored: the web server. Operating a web server is a complicated and time-consuming task, which is why this is usually done by professional web developers.

When the browser on your computer (desktop, laptop, smartphone) connects and during data transfer to and from the web server, personal data may be processed. On the one hand, your computer stores data; on the other hand, the web server must also store data for a period of time in order to ensure proper operation.

By way of illustration:

Your IP address is also stored. According to the General Data Protection Regulation (GDPR), IP addresses are personal data. However, your IP address is usually stored pseudonymised (i.e. in an unrecognisable and shortened form). For the purposes of testing, web analysis and web optimisation, no direct data such as your name, age, address or email address is stored. All this data, if collected, is stored in pseudonymised form. This means that you cannot be identified as a person.

The following example shows schematically how Google Analytics works as an example of client-based web tracking with Java Script code.

How long the respective data is stored always depends on the provider. Some cookies only store data for a few minutes or until you leave the website, while other cookies can store data for several years.

Duration of data processing

We will inform you about the duration of data processing below if we have further information on this. In general, we only process personal data for as long as is absolutely necessary for the provision of our services and products. If required by law, for example in the case of accounting, this storage period may also be exceeded.

Right to object

You also have the right and opportunity to withdraw your consent to the use of cookies or third-party providers at any time. This works either via our cookie management tool or via other opt-out functions. For example, you can also prevent data collection by cookies by managing, deactivating or deleting cookies in your browser.

Legal basis

The use of web analytics requires your consent, which we have obtained with our cookie pop-up. According to Art. 6 para. 1 lit. a GDPR (consent), this consent constitutes the legal basis for the processing of personal data, as may occur when it is collected by web analytics tools.

In addition to consent, we have a legitimate interest in analyzing the behavior of website visitors in order to improve our offer technically and economically. With the help of web analytics, we can detect errors on the website, identify attacks and improve efficiency. The legal basis for this is Art. 6 para. 1 lit. f GDPR (legitimate interests). Nevertheless, we only use the tools if you have given your consent.

Since web analytics tools use cookies, we recommend that you also read our general privacy policy on cookies. To find out exactly which of your data is stored and processed, you should read the privacy policies of the respective tools.

Information on specific web analytics tools, if available, can be found in the following sections.

Google Optimize privacy policy

We use Google Optimize, a website optimization tool, on our website. The service provider is the American company Google Inc. For the European area, the company Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services.

Google also processes your data in the USA, among other places. We would like to point out that, in the opinion of the European Court of Justice, there is currently no adequate level of protection for data transfer to the USA. This may entail various risks for the legality and security of data processing.

Google uses so-called standard contractual clauses (= Art. 46 para. 2 and 3 GDPR) as the basis for data processing with recipients based in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. in particular in the USA) or data transfer to these countries. Standard Contractual Clauses (SCCs) are templates provided by the EU Commission and are intended to ensure that your data complies with European data protection standards even if it is transferred to third countries (such as the USA) and stored there. Through these clauses, Google undertakes to comply with the European level of data protection when processing your relevant data, even if the data is stored, processed and managed in the USA. These clauses are based on an implementing decision of the EU Commission. You can find the decision and the corresponding standard contractual clauses here, among others: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de

The Google Ads Data Processing Terms, which correspond to the standard contractual clauses and also apply to Google Optimize, can be found at https://business.safety.google/adsprocessorterms/.

You can find out more about the data processed through the use of Google Optimize in the privacy policy at https://policies.google.com/privacy?hl=en-US .

Facebook pixel privacy policy

We use the Facebook pixel from Facebook on our website. We have implemented a code on our website for this purpose. The Facebook pixel is a snippet of JavaScript code that loads a collection of functions with which Facebook can track your user actions if you have come to our website via Facebook ads. For example, if you purchase a product on our website, the Facebook pixel is triggered and stores your actions on our website in one or more cookies. These cookies enable Facebook to match your user data (customer data such as IP address, user ID) with your Facebook account data. Facebook then deletes this data again. The data collected is anonymous and cannot be viewed by us and can only be used in the context of ad placements. If you are a Facebook user and are logged in, your visit to our website is automatically assigned to your Facebook user account.

We only want to show our services and products to people who are genuinely interested in them. With the help of Facebook pixels, our advertising measures can be better tailored to your wishes and interests. This means that Facebook users (provided they have allowed personalized advertising) see suitable advertising. Facebook also uses the data collected for analysis purposes and its own advertisements.

Below we show you the cookies that were set by integrating Facebook pixels on a test page. Please note that these are only sample cookies. Different cookies are set depending on the interaction on our website.

Name: _fbp

Value: fb.1.1568287647279.257405483-6111879611-7

Purpose: This cookie is used by Facebook to display advertising products.

Expiration date: after 3 months

Name: fr

Value: 0aPf312HOS5Pboo2r..Bdeiuf...1.0.Bdeiuf.

Purpose: This cookie is used to ensure that Facebook Pixel works properly.

Expiration date: after 3 months

Name: comment_author_50ae8267e2bdf1253ec1a5769f48e062111879611-3

Value: Name of the author

Purpose: This cookie stores the text and name of a user who leaves a comment, for example.

Expiration date: after 12 months

Name: comment_author_url_50ae8267e2bdf1253ec1a5769f48e062

Value: https%3A%2F%2Fwww.testseite...%2F (URL of the author)

Purpose: This cookie stores the URL of the website that the user enters in a text field on our website.

Expiration date: after 12 months

Name: comment_author_email_50ae8267e2bdf1253ec1a5769f48e062

Value: Email address of the author

Purpose: This cookie stores the user's e-mail address if they have provided it on the website.

Expiration date: after 12 months

Note: The cookies mentioned above relate to individual user behavior. Especially when using cookies, changes on Facebook can never be ruled out.

If you are logged in to Facebook, you can change your settings for advertisements yourself at https://www.facebook.com/ads/preferences/?entry_product=ad_settings_screen. If you are not a Facebook user, you can manage your usage-based online advertising at http://www.youronlinechoices.com/de/praferenzmanagement/. There you have the option of deactivating or activating providers.

Facebook also processes your data in the USA, among other places. We would like to point out that, in the opinion of the European Court of Justice, there is currently no adequate level of protection for data transfer to the USA. This may entail various risks for the legality and security of data processing.

Facebook uses so-called standard contractual clauses (= Art. 46 (2) and (3) GDPR) as the basis for data processing with recipients based in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. in particular in the USA) or data transfer to these countries. Standard Contractual Clauses (SCCs) are templates provided by the EU Commission and are intended to ensure that your data complies with European data protection standards even if it is transferred to third countries (such as the USA) and stored there. Through these clauses, Facebook undertakes to comply with the European level of data protection when processing your relevant data, even if the data is stored, processed and managed in the USA. These clauses are based on an implementing decision of the EU Commission. You can find the decision and the corresponding standard contractual clauses here, among others: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de

The Facebook data processing conditions, which correspond to the standard contractual clauses, can be found at https://www.facebook.com/legal/terms/dataprocessing.Facebook pixel privacy policy

If you want to find out more about Facebook's data protection, we recommend that you read the company's own data policy at https://www.facebook.com/policy.php.

Google Analytics Privacy Policy

Summary
👥 Affected individuals: Visitors of the website
🤝 Purpose: Analysis of visitor information to optimize the website offering
📓 Processed data: Access statistics, including data such as access locations, device data, access duration and time, navigation behavior, click behavior, and IP addresses. More details are provided below in this privacy policy.
📅 Storage duration: Depending on the properties used
⚖️ Legal grounds: Art. 6 para. 1 lit. a GDPR (Consent), Art. 6 para. 1 lit. f GDPR (Legitimate interests)

What is Google Analytics?
We use the tracking and analysis tool Google Analytics (GA) from the American company Google Inc. on our website. For the European region, Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services. Google Analytics collects data about your actions on our website. For example, if you click on a link, this action is stored in a cookie and sent to Google Analytics. Using the reports we receive from Google Analytics, we can better tailor our website and services to your needs. Below, we explain the tracking tool in more detail and inform you about which data is stored and how you can prevent this.

Google Analytics is a tracking tool that serves the analysis of traffic on our website. In order for Google Analytics to work, a tracking code is integrated into the code of our website. When you visit our website, this code records various actions you perform on our website. Once you leave our website, this data is sent to Google Analytics' servers and stored there.

Google processes the data, and we receive reports on your user behavior. These reports may include the following:

Audience reports: Through these reports, we get to know our users better and learn more about who is interested in our services.
Advertising reports: Advertising reports allow us to analyze and improve our online advertising more easily.
Acquisition reports: These reports provide us with helpful information on how to attract more people to our services.
Behavior reports: Here, we learn how you interact with our website. We can track the path you take on our page and which links you click on.
Conversion reports: A conversion refers to an action you take due to a marketing message, such as becoming a buyer or newsletter subscriber after visiting the website. These reports help us understand how well our marketing efforts are working and aim to improve our conversion rate.
Real-time reports: These reports show us what is happening on our website in real-time, such as how many users are currently reading this text.

Why do we use Google Analytics on our website?
Our goal with this website is clear: We want to provide you with the best possible service. The statistics and data from Google Analytics help us achieve this goal. The statistically analyzed data gives us a clear picture of the strengths and weaknesses of our website. On the one hand, we can optimize our site so that it is more easily found by interested people on Google. On the other hand, the data helps us better understand you as a visitor. This allows us to know exactly what we need to improve on our website to provide you with the best possible service. The data also helps us carry out our advertising and marketing measures more individually and cost-effectively. After all, it only makes sense to show our products and services to people who are interested in them.

Which data is stored by Google Analytics?
Google Analytics creates a random, unique ID using a tracking code, which is linked to your browser cookie. This allows Google Analytics to recognize you as a new user. The next time you visit our site, you will be recognized as a "returning" user. All collected data is stored along with this user ID. This is how pseudonymous user profiles are evaluated.

To analyze our website with Google Analytics, a property ID must be inserted into the tracking code. The data is then stored in the corresponding property. By default, the Google Analytics 4 property is used for any newly created property. Alternatively, a Universal Analytics property can also be created. Depending on the property used, the data is stored for different durations.

Through markers like cookies and app instance IDs, your interactions on our website are measured. Interactions are any actions you perform on our website. If you also use other Google systems (such as a Google account), data generated by Google Analytics can be linked with third-party cookies. Google does not share Google Analytics data unless we, as the website operator, approve it. Exceptions may occur if required by law.

The following cookies are used by Google Analytics:

Name: _ga
Value: 2.1326744211.152111879611-5
Purpose: By default, analytics.js uses the _ga cookie to store the user ID. It serves to distinguish website visitors.
Expiration date: After 2 years
Name: _gid
Value: 2.1687193234.152111879611-1
Purpose: This cookie also distinguishes website visitors.
Expiration date: After 24 hours
Name: gat_gtag_UA
Value: 1
Purpose: Used to lower the request rate. When Google Analytics is provided via Google Tag Manager, this cookie is named dc_gtm.
Expiration date: After 1 minute
Name: AMP_TOKEN
Value: Not specified
Purpose: This cookie contains a token to retrieve a user ID from the AMP Client ID service. Other possible values indicate logout, request, or error.
Expiration date: After 30 seconds to 1 year
Name: __utma
Value: 1564498958.1564498958.1564498958.1
Purpose: This cookie tracks your behavior on the website and measures performance. It is updated each time information is sent to Google Analytics.
Expiration date: After 2 years
Name: __utmt
Value: 1
Purpose: This cookie is used to throttle request rates.
Expiration date: After 10 minutes
Name: __utmb
Value: 3.10.1564498958
Purpose: This cookie is used to determine new sessions. It is updated every time new data or information is sent to Google Analytics.
Expiration date: After 30 minutes
Name: __utmc
Value: 167421564
Purpose: This cookie is used to determine new sessions for returning visitors. It is a session cookie and is only stored until you close the browser.
Expiration date: After closing the browser
Name: __utmz
Value: m|utmccn=(referral)|utmcmd=referral|utmcct=/
Purpose: This cookie is used to identify the source of website traffic. It stores the origin of your visit to our site (e.g., another website or ad).
Expiration date: After 6 months
Name: __utmv
Value: Not specified
Purpose: This cookie stores custom user data. It is updated each time information is sent to Google Analytics.
Expiration date: After 2 years

Note: This list is not exhaustive, as Google may change the selection of cookies periodically.

Here is an overview of the most important data collected by Google Analytics:

Heatmaps: Google creates so-called heatmaps, which show the areas you click on. This gives us insight into where you "navigate" on our site.
Session duration: Session duration refers to the time you spend on our site without leaving it. If you are inactive for 20 minutes, the session will automatically end.
Bounce rate: A bounce occurs when you view only one page on our website and then leave the site.
Account creation: If you create an account or make a purchase on our website, Google Analytics collects this data.
IP address: The IP address is shown in a shortened form to prevent a direct identification.
Location: The country and your approximate location can be determined via the IP address. This is known as IP geolocation.
Technical information: This includes your browser type, internet provider, and screen resolution.
Source of origin: We are also interested in which website or advertisement led you to our site.

Additional data includes contact details, ratings, media playback (e.g., playing a video on our site), sharing content on social media, or adding items to favorites. This list is not exhaustive and is only intended to provide a general overview of data stored by Google Analytics.

How long and where is the data stored?

Google has distributed its servers worldwide, with most located in the United States, so your data is typically stored on U.S. servers. You can check the exact locations of Google's data centers here: Google Data Centers.

Your data is distributed across various physical storage devices, which allows for faster retrieval and better protection against manipulation. Each Google data center has disaster recovery programs for your data. For instance, if hardware fails or natural disasters disrupt servers, the risk of service interruption is minimized.

The data retention period depends on the properties being used. When using the newer Google Analytics 4 properties, the retention period for user data is fixed at 14 months. For other event data, we can choose a retention period of either 2 months or 14 months.

For Universal Analytics properties, the default retention period for user data is set to 26 months. After this period, user data is deleted. However, we can choose the retention period for usage data from the following options:

Deletion after 14 months
Deletion after 26 months
Deletion after 38 months
Deletion after 50 months
No automatic deletion

Additionally, there's an option for data to be deleted only when you stop visiting our website within the chosen period. In this case, the retention period will be reset each time you visit our site within the defined timeframe.

Once the set period expires, data will be deleted once a month. This retention period applies to data associated with cookies, user recognition, and ad IDs (e.g., DoubleClick cookies). Reporting results are based on aggregated data and are stored independently of user data. Aggregated data combines individual data into a larger set.

How can I delete my data or prevent data storage?

According to the European Union's data protection laws, you have the right to access, update, delete, or restrict the processing of your data. To prevent Google Analytics from using your data, you can use a browser add-on to disable Google Analytics JavaScript (ga.js, analytics.js, dc.js). You can download and install the browser add-on here: Google Analytics Opt-out Browser Add-on. Please note that this add-on only disables data collection by Google Analytics.

If you want to disable, delete, or manage cookies in general (independently of Google Analytics), there are specific instructions for each browser:

Chrome: Delete, enable, and manage cookies in Chrome
Safari: Manage cookies and website data in Safari
Firefox: Delete cookies to remove website data
Internet Explorer: Delete and manage cookies in Internet Explorer
Microsoft Edge: Delete and manage cookies in Microsoft Edge

Legal Basis

The use of Google Analytics requires your consent, which we obtain via our cookie popup. This consent is the legal basis for processing personal data as described in Article 6(1)(a) of the GDPR (Consent).

In addition to consent, we have a legitimate interest in analyzing website visitor behavior to improve our services both technically and economically. With the help of Google Analytics, we can identify website errors, detect attacks, and enhance efficiency. The legal basis for this is Article 6(1)(f) of the GDPR (Legitimate Interests). We use Google Analytics only if you have given consent.

Google processes data from you, including in the USA. We note that the European Court of Justice currently deems there to be an inadequate level of protection for data transfers to the USA. This could present various risks for the legality and security of data processing.

For data processing by recipients in third countries (outside the European Union, Iceland, Liechtenstein, Norway, particularly in the USA), Google uses standard contractual clauses as the basis of data transfer (Article 46(2) and (3) of the GDPR). These standard contractual clauses are templates provided by the European Commission and aim to ensure that your data complies with European data protection standards, even when transferred and stored in third countries such as the USA. Through these clauses, Google commits to maintaining the European data protection level when processing your data, even if the data is stored, processed, and managed in the USA. These clauses are based on a decision by the European Commission. You can find the decision and the related standard contractual clauses here: EU Lex - Decision.

You can find the Google Ads Data Processing Terms, which apply to Google Analytics and correspond to the standard contractual clauses, here: Google Ads Data Processing Terms.

We hope this provides you with the key information about Google Analytics data processing. If you wish to learn more about the tracking service, we recommend these two links: Google Analytics Terms and Google Analytics Support.Google has distributed its servers worldwide, with most located in the United States, so your data is typically stored on U.S. servers. You can check the exact locations of Google's data centers here: Google Data Centers.

Deletion after 14 months
Deletion after 26 months
Deletion after 38 months
Deletion after 50 months
No automatic deletion

How can I delete my data or prevent data storage?

If you want to disable, delete, or manage cookies in general (independently of Google Analytics), there are specific instructions for each browser:

Chrome: Delete, enable, and manage cookies in Chrome
Safari: Manage cookies and website data in Safari
Firefox: Delete cookies to remove website data
Internet Explorer: Delete and manage cookies in Internet Explorer
Microsoft Edge: Delete and manage cookies in Microsoft Edge

Legal Basis

You can find the Google Ads Data Processing Terms, which apply to Google Analytics and correspond to the standard contractual clauses, here: Google Ads Data Processing Terms.

Google Analytics IP Anonymization

We have implemented IP address anonymization for Google Analytics on this website. This feature was developed by Google to ensure that this website complies with applicable data protection regulations and the recommendations of local data protection authorities when they prohibit the storage of full IP addresses. IP anonymization or masking occurs as soon as the IP addresses arrive at the Google Analytics data collection network and before any data storage or processing takes place.

For more information about IP anonymization, you can visit Google Support.

Google Analytics Demographic and Interest Reports

We have enabled advertising reports in Google Analytics. The demographic and interest reports include data on age, gender, and interests, allowing us to get a better understanding of our users without associating these data with individual people. To learn more about the advertising features, you can visit Google Support.

You can stop Google from using your Google account activities and information by adjusting the "Ad Settings" at Google Ad Settings.

Google Analytics Opt-Out Link

If you click on the following opt-out link, you can prevent Google from tracking future visits to this website. Please note: Deleting cookies, using your browser's incognito/private mode, or switching browsers will result in data being collected again.

Disable Google Analytics

Google Analytics Data Processing Addendum

We have entered into a direct customer agreement with Google to use Google Analytics by accepting the "Data Processing Addendum" within Google Analytics.

For more information about the Data Processing Addendum for Google Analytics, visit Google Support.

Google Analytics Google Signals Privacy Policy

We have activated Google Signals in Google Analytics. This update enhances existing Google Analytics features (such as advertising reports, remarketing, cross-device reporting, and demographic and interest reports) to receive aggregated and anonymized data from you, provided you have allowed personalized ads in your Google account.

The special feature here is cross-device tracking, meaning your data can be analyzed across devices. By activating Google Signals, data is collected and linked to your Google account. For example, Google can recognize when you view a product on our website via your smartphone and later purchase it through your laptop. With Google Signals, we can run cross-device remarketing campaigns that would not otherwise be possible. Remarketing means we can show you our offers on other websites.

Additionally, Google Signals collects more visitor data such as location, search history, YouTube history, and data about your actions on our website. This provides us with better advertising reports and more useful information about your interests and demographic characteristics, including age, language, location, gender, as well as social criteria such as profession, marital status, or income.

All this information helps Google Analytics define audience groups. These reports allow us to better assess your behavior, preferences, and interests, enabling us to optimize and tailor our services and products. These data expire by default after 26 months. Please note, data collection only occurs if you have enabled personalized ads in your Google account. The data collected is always aggregated and anonymized, never associated with individuals. You can manage or delete this data within your Google account.

Google Ads (Google AdWords) Conversion Tracking Privacy Policy

Summary
👥 Affected: Website visitors
🤝 Purpose: Economic success and optimization of our services
📓 Processed Data: Access statistics including data such as access locations, device data, access duration and time, navigation behavior, click behavior, and IP addresses. Personal data like name or email address may also be processed.
📅 Storage Duration: Conversion cookies usually expire after 30 days and do not transmit personal data
⚖️ Legal Bases: Art. 6(1)(a) GDPR (Consent), Art. 6(1)(f) GDPR (Legitimate Interests)

What is Google Ads Conversion Tracking?

As part of our online marketing strategy, we use Google Ads (formerly Google AdWords) to promote our products and services. Our goal is to raise awareness of the high quality of our offerings across the internet. As part of our advertising efforts through Google Ads, we use Google Inc.'s Conversion Tracking on our website. In Europe, however, the company responsible for all Google services is Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland).

This free tracking tool helps us better tailor our advertising to your interests and needs. Below we will explain in more detail why we use conversion tracking, what data is stored, and how you can prevent this data collection.

Google Ads (formerly Google AdWords) is Google Inc.'s in-house online advertising system. We are confident in the quality of our offerings and want as many people as possible to get to know our website. Google Ads offers the best platform for this in the online space. Of course, we also want to get a precise overview of the cost-benefit factor of our advertising campaigns. Therefore, we use Google Ads' conversion tracking tool.

What is a conversion?
A conversion occurs when you move from being a mere website visitor to an active visitor. This happens when you click on one of our ads and then perform another action, such as visiting our website. Using the Google conversion tracking tool, we track what happens after a user clicks on our Google Ads ad. For example, we can track whether products are purchased, services are utilized, or if users subscribe to our newsletter.

Why do we use Google Ads Conversion Tracking on our website?

We use Google Ads to promote our offerings on other websites as well. The goal is to ensure that our advertising campaigns reach only those people who are genuinely interested in our products and services. With the Conversion Tracking tool, we can see which keywords, ads, ad groups, and campaigns lead to the desired customer actions. We track how many customers interact with our ads on a device and then complete a conversion. With this data, we can calculate our cost-benefit ratio, measure the success of individual advertising measures, and optimize our online marketing strategies accordingly. Furthermore, with the data collected, we can make our website more engaging and customize our advertising to meet your specific needs.

What data is stored with Google Ads Conversion Tracking?

We have embedded a conversion tracking tag or code snippet on our website to better analyze certain user actions. When you click on one of our Google Ads, the "Conversion" cookie is stored on your computer (usually in your browser) or mobile device via a Google domain. Cookies are small text files that store information on your computer.

Here are the data of the most important cookies for Google’s Conversion Tracking:

Name: Conversion
Value: EhMI_aySuoyv4gIVled3Ch0llweVGAEgt-mr6aXd7dYlSAGQ111879611-3
Purpose: This cookie stores every conversion you make on our site after you came to us through a Google ad.
Expiration Date: After 3 months
Name: _gac
Value: 1.1558695989.EAIaIQobChMIiOmEgYO04gIVj5AYCh2CBAPrEAAYASAAEgIYQfD_BwE
Purpose: This is a classic Google Analytics cookie and is used to track various actions on our website.
Expiration Date: After 3 months

Note: The _gac cookie appears only in connection with Google Analytics. The list provided here is not exhaustive, as Google may use other cookies for analytical evaluations.

When you complete an action on our website, Google recognizes the cookie and records your action as a so-called conversion. As long as you are browsing our website and the cookie has not expired, we and Google can recognize that you found us via our Google Ads. The cookie is read and the conversion data is sent back to Google Ads. Other cookies may also be used for conversion measurement. Google Ads Conversion Tracking can be further refined and improved using Google Analytics.

For ads displayed by Google on various websites, cookies named “__gads” or “_gac” may be set under our domain. Since September 2017, various campaign information has been stored in the analytics.js tool with the _gac cookie. This cookie stores data once you visit one of our pages where the automatic tag feature of Google Ads has been set up. Unlike cookies set for Google domains, Google can only read these conversion cookies when you are on our website. We do not collect or receive any personal data. We receive a report from Google with statistical evaluations, such as the total number of users who clicked on our ad and which advertising measures were most successful.

How long and where is the data stored?

We would like to point out that we have no control over how Google further processes the data collected. According to Google, the data is encrypted and stored on secure servers. In most cases, conversion cookies expire after 30 days and do not transmit personal data. Cookies named "Conversion" and "_gac" (used in conjunction with Google Analytics) have an expiration date of 3 months.

How can I delete my data or prevent data storage?

You have the option to opt-out of Google Ads Conversion Tracking. If you disable the Google Conversion Tracking cookie in your browser, you will block Conversion Tracking. In this case, you will not be included in the tracking statistics. You can change your cookie settings in your browser at any time. The process differs slightly between browsers. Here are guides on how to manage cookies in your browser:

Chrome: Delete, enable, and manage cookies in Chrome
Safari: Manage cookies and website data with Safari
Firefox: Delete cookies to remove data websites have stored on your computer
Internet Explorer: Delete and manage cookies
Microsoft Edge: Delete and manage cookies

If you generally do not want any cookies, you can configure your browser to alert you whenever a cookie is set, so you can decide whether to allow it or not. By downloading and installing this browser plug-in from Google’s website, all "advertising cookies" will be disabled. Note that disabling these cookies will not stop ads from appearing, only personalized advertising.

Legal Basis

If you have consented to the use of Google Ads Conversion Tracking, the legal basis for the corresponding data processing is your consent. According to Art. 6 para. 1 lit. a GDPR (Consent), this consent serves as the legal basis for processing personal data, as it may occur during the data collection through Google Ads Conversion Tracking.

Furthermore, we have a legitimate interest in using Google Ads Conversion Tracking to optimize our online services and marketing measures. The corresponding legal basis for this is Art. 6 para. 1 lit. f GDPR (Legitimate Interests). We only use Google Ads Conversion Tracking if you have given your consent.

Google processes your data, including in the USA. Please note that the European Court of Justice currently considers there to be no adequate level of protection for data transfers to the USA. This may involve risks for the lawfulness and security of data processing.

As the basis for data processing with recipients based in third countries (outside the European Union, Iceland, Liechtenstein, Norway, especially in the USA), or for data transfers there, Google uses so-called Standard Contractual Clauses (Art. 46 para. 2 and 3 GDPR). These are model clauses provided by the EU Commission to ensure that your data remains in line with European data protection standards, even when transferred and stored in third countries (like the USA). Google commits to comply with European data protection standards when processing your relevant data, even if the data is stored, processed, and managed in the USA. These clauses are based on an implementing decision by the EU Commission. You can find the decision and the corresponding standard contractual clauses here: EU Commission.

The Google Ads data processing terms (Controller-Controller Data Protection Terms), which comply with the standard contractual clauses and also apply to Google Ads, can be found here: Google Ads Controller Terms.

For more information about data protection at Google, we recommend reading Google’s general privacy policy: Google Privacy Policy.

Google AdSense Privacy Policy

Summary
👥 Affected: Website visitors
🤝 Purpose: Economic success and optimization of our services
📓 Processed Data: Access statistics, including data such as access locations, device data, access duration and timing, navigation behavior, click behavior, and IP addresses. Personal data such as name or email address may also be processed.
📅 Storage Duration: Depends on the cookies used and the data stored
⚖️ Legal Bases: Art. 6 para. 1 lit. a GDPR (Consent), Art. 6 para. 1 lit. f GDPR (Legitimate Interests)

What is Google AdSense?
We use Google AdSense on this website. Google AdSense is an advertising program by Google Inc. In Europe, Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services. With Google AdSense, we can display ads on this website that are relevant to our content. This way, we offer you ads that ideally provide real value for you. In this privacy statement about Google AdSense, we explain why we use Google AdSense on our website, what data of yours is processed and stored, and how you can prevent this data storage.

Google AdSense has been around since 2003. Unlike Google Ads (formerly Google AdWords), you cannot place ads yourself. With Google AdSense, ads are shown on websites, such as ours. The biggest advantage of this advertising service compared to others is that Google AdSense only shows ads that are relevant to our content. Google has its own algorithm that calculates which ads you will see. Of course, we only want to show you ads that interest you and provide value. Google determines which ads are suitable for our website and our users based on your interests or user behavior and our offerings. At this point, we also want to clarify that we are not responsible for selecting the ads. We simply provide the advertising space on our website. Google chooses the displayed ads. Since August 2013, the ads have also been adapted to the respective user interface. This means that whether you visit our website from your smartphone, PC, or laptop, the ads will adjust to your device.

Why do we use Google AdSense on our website?
Running a high-quality website requires a lot of dedication and effort. Essentially, we are never truly finished with the work on our website. We constantly try to maintain and keep it as up-to-date as possible. Of course, we also want to achieve economic success with this work. That’s why we’ve chosen to display ads as a source of income. However, the most important thing for us is not to disturb your visit to our website with these ads. With Google AdSense, you are only shown ads that match our topics and your interests.

Similar to Google’s website indexing, a bot examines the relevant content and offerings on the page. Then, the ads are adjusted and presented accordingly. In addition to content-related overlaps between the ad and the website offering, AdSense also supports interest-based targeting. This means that Google also uses your data to offer personalized ads. In this way, you receive ads that ideally provide real value to you, and we have a higher chance of earning something.

What data does Google AdSense store?
In order for Google AdSense to show customized, personalized ads, cookies are used. Cookies are small text files that store certain information on your computer.

AdSense uses cookies to improve advertising. The cookies do not contain personally identifiable information. However, it should be noted that Google considers data such as “pseudonymous cookie IDs” (where the name or another identifier is replaced by a pseudonym) or IP addresses as non-personally identifiable information. Under the GDPR, however, these data may be considered personal data. Google AdSense sends a cookie to the browser after each impression (which occurs every time you see an ad), each click, and any other activity that leads to a call to Google AdSense servers. If the browser accepts the cookie, it will be stored there.

Third parties may place and read cookies in your browser as part of AdSense and use web beacons to store data they receive from displaying ads on the website. Web beacons are small graphics that log file analysis and record log files. This analysis allows for statistical evaluation for online marketing.

Google may collect certain information about your user behavior on our website via these cookies. These include:

Information about how you interact with an ad (clicks, impressions, mouse movements).
Information about whether an ad has appeared on your browser before. This data helps avoid showing the same ad too often.

Google analyzes the data of the displayed ads and your IP address and evaluates it. Google primarily uses the data to measure the effectiveness of an ad and improve its advertising offering. This data is not linked to personal data that Google may have about you from other Google services.

Below are some of the cookies that Google AdSense uses for tracking purposes. This is based on a test website that only has Google AdSense installed:

Name: uid
Value: 891269189111879611-8
Purpose: This cookie is stored under the domain adform.net. It provides a unique machine-generated user ID and collects data about the activity on our website.
Expiration date: after 2 months
Name: C
Value: 1
Purpose: This cookie identifies whether your browser accepts cookies. It is stored under the domain track.adform.net.
Expiration date: after 1 month
Name: cid
Value: 8912691894970695056,0,0,0,0
Purpose: This cookie is stored under the domain track.adform.net, stands for Client-ID, and is used to improve the ads for you. It can send more relevant ads to the visitor and helps improve campaign performance reports.
Expiration date: after 2 months
Name: IDE
Value: zOtj4TWxwbFDjaATZ2TzNaQmxrU111879611-1
Purpose: This cookie is stored under the domain doubleclick.net. It is used to record your actions after viewing or clicking the ad, helping to measure the ad's effectiveness.
Expiration date: after 1 month
Name: test_cookie
Value: not provided
Purpose: This cookie checks if your browser supports cookies. It is stored under the domain doubleclick.net.
Expiration date: after 1 month
Name: CT592996
Value: 733366
Purpose: Stored under the domain adform.net. This cookie is set when you click on an ad. We could not find more specific information about the use of this cookie.
Expiration date: after 1 hour

Note: This list is not exhaustive, as Google frequently changes its cookie selection.

How long and where is the data stored?
Google collects your IP address and various activities you perform on the website. Cookies store this information about interactions on our website. According to Google, the company collects and stores the specified information securely on its proprietary servers in the USA.

If you do not have a Google account or are not signed in, Google usually stores the collected data with a unique identifier (ID) on your browser. The unique IDs stored in cookies, for example, serve to ensure personalized advertising. If you are logged into a Google account, Google may also collect personal data.

Some of the data that Google stores can be deleted by you at any time (see the next section). Many pieces of information stored in cookies are automatically deleted after a certain period. However, there is also data that Google stores for a longer period. This is the case when Google must store certain data for an indefinite, extended period due to economic or legal requirements.

How can I delete my data or prevent data storage?
You always have the option to delete or disable cookies that are on your computer. How exactly this works depends on your browser.
Here are guides on how to manage cookies in your browser:

Chrome: Delete, enable, and manage cookies in Chrome
Safari: Manage cookies and website data in Safari
Firefox: Delete cookies to remove data websites have stored on your computer
Internet Explorer: Delete and manage cookies
Microsoft Edge: Delete and manage cookies

If you generally do not want any cookies, you can configure your browser to notify you whenever a cookie is about to be set. This way, you can decide whether to allow each cookie individually. By downloading and installing this browser plugin from https://support.google.com/ads/answer/7395996, all "advertising cookies" will also be disabled. Keep in mind that disabling these cookies will not stop ads from being shown, but only prevent personalized ads.

If you have a Google account, you can disable personalized ads on the website https://adssettings.google.com/authenticated. You will still see ads, but they will no longer be tailored to your interests. However, the ads will still be shown based on a few factors, such as your location, browser type, and search terms used.

Legal Basis
If you have consented to the use of Google AdSense, the legal basis for the respective data processing is this consent. According to Article 6, paragraph 1, letter a of the GDPR (Consent), this consent constitutes the legal basis for the processing of personal data as may occur when collecting data through Google AdSense.

Furthermore, we have a legitimate interest in using Google AdSense to optimize our online service and marketing efforts. The corresponding legal basis for this is Article 6, paragraph 1, letter f of the GDPR (Legitimate Interests). We only use Google AdSense to the extent that you have given consent.

Google processes data about you, including in the USA. We note that, according to the European Court of Justice, there is currently no adequate level of protection for data transfers to the USA. This can entail various risks regarding the legality and security of data processing.

As the basis for data processing for recipients in third countries (outside the European Union, Iceland, Liechtenstein, Norway, and specifically in the USA), Google uses so-called Standard Contractual Clauses (Art. 46, paragraphs 2 and 3 of the GDPR). Standard Contractual Clauses (SCC) are model templates provided by the EU Commission to ensure that your data still complies with European data protection standards when transferred and stored in third countries (e.g., the USA). With these clauses, Google commits to adhering to European data protection standards when processing your relevant data, even if it is stored, processed, and managed in the USA. These clauses are based on an implementation decision by the EU Commission. You can find the decision and the corresponding Standard Contractual Clauses here.
The data processing terms for Google advertising products (Google Ads Controller-Controller Data Protection Terms), which comply with the Standard Contractual Clauses and are also applicable to Google AdSense, can be found at https://business.safety.google/adscontrollerterms/.

What data does Google collect in general, and how do they use it?
You can read more about this on Google's privacy policy.

Content Delivery Networks
Content Delivery Networks Privacy Policy Summary

Affected Users: Visitors to the website
Purpose: Optimizing our service performance (to make the website load faster)
Processed Data: Data such as your IP address
Storage Duration: Data is usually stored until it is no longer needed to provide the service
Legal Bases: Article 6, paragraph 1, letter a GDPR (Consent), Article 6, paragraph 1, letter f GDPR (Legitimate Interests)

What is a Content Delivery Network (CDN)?
We use a Content Delivery Network (CDN) on our website. It is typically referred to as CDN. A CDN helps us load our website quickly and smoothly, regardless of your location. Personal data may also be stored, managed, and processed on the servers of the CDN provider. Below, we provide more details on the service and its data processing. You can find specific information about how your data is handled in the respective privacy policy of the provider.

A Content Delivery Network (CDN) is a network of regionally distributed servers that are all connected to each other via the internet. Through this network, website content (especially very large files) can be delivered quickly and seamlessly even during peak traffic. The CDN creates a copy of our website on its servers. Since these servers are distributed globally, the website can be delivered quickly. This shortens the data transmission to your browser considerably.

Why do we use a Content Delivery Network for our website?
A fast-loading website is part of our service. We know how frustrating it is when a website loads slowly. Often, users lose patience and leave before the website has fully loaded. We want to avoid this, so a fast-loading website is naturally part of our offering. With a CDN, our website loads much faster in your browser, especially helpful when you are abroad, as the website is delivered from a server closer to you.

Which data is processed?
When you request a website or the content of a website that is cached in a CDN, the CDN redirects the request to the nearest server to you, which then delivers the content. Content Delivery Networks (CDNs) are designed so that JavaScript libraries can be downloaded and hosted on npm and Github servers. Alternatively, most CDNs can also load WordPress plugins if they are hosted on WordPress.org. Your browser may send personal data to the CDN we use, such as IP address, browser type, browser version, the website being loaded, and the time and date of the page visit. This data is collected and stored by the CDN. Whether cookies are used for data storage depends on the CDN being used. Please read the privacy policies of the respective service for more information.

Right to Object
If you wish to completely prevent this data transmission, you can install a JavaScript blocker (e.g., https://noscript.net/) on your PC. However, this will prevent our website from offering its usual services, such as fast loading speeds.

Legal Basis
If you have consented to the use of a Content Delivery Network, the legal basis for the data processing is that consent. According to Article 6, paragraph 1, letter a of the GDPR (Consent), this consent constitutes the legal basis for the processing of personal data, as can occur when data is collected by a Content Delivery Network.

Additionally, we have a legitimate interest in using a Content Delivery Network to optimize and secure our online services. The corresponding legal basis for this is Article 6, paragraph 1, letter f of the GDPR (Legitimate Interests). We use the tool only if you have given consent.

Information about specific Content Delivery Networks
Information about Stackpath CDN and BootstrapCDN are provided in the following sections:

Stackpath CDN Privacy Policy

We use Stackpath CDN, a Content Delivery Network, on our website. The service provider is the American company StackPath Legal, 2021 McKinney Ave., Suite 1100, Dallas, TX 75201, USA.

Stackpath processes data, including in the USA. We point out that, according to the European Court of Justice, there is currently no adequate level of protection for data transfer to the USA. This may involve various risks for the legality and security of the data processing.

For data processing with recipients located in third countries (outside the European Union, Iceland, Liechtenstein, Norway, especially in the USA), Stackpath uses the EU Commission-approved Standard Contractual Clauses (Art. 46, paragraphs 2 and 3 of the GDPR). These clauses oblige Stackpath to adhere to EU data protection standards when processing relevant data outside the EU. These clauses are based on an EU Commission implementation decision. You can find the decision and the clauses here.

For more information on data processed by Stackpath CDN, refer to Stackpath's privacy policy at https://www.stackpath.com/legal/privacy-statement.

BootstrapCDN Privacy Policy

Summary

Affected Users: Visitors to the website
Purpose: Optimization of our service (to make the website load faster)
Processed Data: Data such as IP address, browser type, browser version, the website being loaded, and the time and date of the page visit
Storage Duration: Data is usually stored until it is no longer needed to fulfill the service
Legal Bases: Article 6, paragraph 1, letter a GDPR (Consent), Article 6, paragraph 1, letter f GDPR (Legitimate Interests)

What is BootstrapCDN?
We use BootstrapCDN, a Content Delivery Network (CDN), to deliver our website content quickly and securely across all devices. BootstrapCDN is an open-source service by jsdelivr.com, operated by the Polish software company ProspectOne, located at Królewska 65A/1, 30-081, Kraków, Poland. A CDN is a network of regionally distributed servers that are connected over the internet, allowing content, especially large files, to be delivered quickly even during high traffic.

Why do we use BootstrapCDN?
We aim to provide you with a comprehensive and well-functioning service, which includes a fast website. With jsdelivr.com CDN, our website loads much faster on your browser. The use of this CDN is particularly helpful for users abroad, as the content can be served from a server nearby.

Which data is processed by BootstrapCDN?
BootstrapCDN delivers JavaScript libraries to your browser. When your browser downloads a file from BootstrapCDN, your IP address is transmitted during the connection to the BootstrapCDN server. Therefore, personal data such as IP address, browser type, browser version, the website being loaded, and the time and date of the page visit may be collected and stored. BootstrapCDN’s privacy policy, from jsdelivr.com, explicitly states that the company does not use cookies or other tracking services.

How long and where is the data stored?
BootstrapCDN has servers in various countries, and your data may be stored outside the European Economic Area. BootstrapCDN retains personal data processed on our behalf for as long as it is necessary to provide the offered services, as required for legal obligations, dispute resolution, and enforcing agreements.

Right to Object
You have the right to access, correct, and delete your personal data. For any inquiries, you can also contact the responsible party at BootstrapCDN.
If you want to prevent this data transmission, you can install a JavaScript blocker (e.g., https://noscript.net/) or disable the execution of JavaScript codes in your browser. However, please note that this will prevent the website from providing the usual services, such as fast loading speeds.

Legal Basis
If you have consented to the use of BootstrapCDN, the legal basis for the data processing is that consent. According to Article 6, paragraph 1, letter a of the GDPR (Consent), this consent constitutes the legal basis for the processing of personal data, as can occur when data is collected by BootstrapCDN.

Additionally, we have a legitimate interest in using BootstrapCDN to optimize and secure our online services. The corresponding legal basis for this is Article 6, paragraph 1, letter f of the GDPR (Legitimate Interests). We use BootstrapCDN only to the extent that you have given consent.

Please note that, according to the European Court of Justice, there is currently no adequate level of protection for data transfers to the USA. The data processing primarily occurs through BootstrapCDN, which may result in data being processed and stored non-anonymously. Furthermore, US government authorities may have access to individual data. These data may also be combined with data from other BootstrapCDN services where you have a user account.

For more information on data privacy at BootstrapCDN, please refer to their privacy policy at https://www.jsdelivr.com/terms/privacy-policy-jsdelivr-net.

jQuery CDN Privacy Policy

Summary
👥 Affected: Website visitors
🤝 Purpose: Optimization of our service (to improve website loading speed)
📓 Processed Data: Data such as your IP address
More details can be found below in this privacy policy.
📅 Storage Duration: Data is stored for as long as necessary to fulfill the service
⚖️ Legal Basis: Art. 6 para. 1 lit. a GDPR (Consent), Art. 6 para. 1 lit. f GDPR (Legitimate Interests)

What is jQuery?
To deliver our website and individual subpages efficiently across various devices, we use services from jQuery CDN, provided by the jQuery Foundation. jQuery is distributed through the Content Delivery Network (CDN) of the American software company StackPath (LCC 2012 McKinney Ave. Suite 1100, Dallas, TX 75201, USA). Through this service, personal data is stored, managed, and processed. This privacy policy explains what data is processed through the use of jQuery CDN.

A Content Delivery Network (CDN) is a network of geographically distributed servers connected over the internet. Through this network, content, especially large files, can be delivered quickly even during high traffic peaks. jQuery stores a copy of our website on its servers, allowing it to deliver the website as quickly as possible to your browser.

Why do we use jQuery on our website?
We aim to provide you with a comprehensive and well-functioning service, which includes a fast website. With jQuery, our website loads faster for you. This is especially beneficial for users from abroad, as the site can be delivered from a server nearby.

What data is processed by jQuery?
jQuery uses JavaScript libraries to quickly deliver website content. A CDN server loads the necessary files. Once a connection to the CDN server is established, your IP address is captured and stored, unless this data is already stored in your browser from a previous visit to the website.

The privacy policy of StackPath explicitly mentions that aggregated and anonymized data from various services (including jQuery) are used to improve security and for other services. These data cannot identify you as a person.

How long and where is the data stored?
jQuery and StackPath have servers distributed across several countries, meaning your data may be stored both in the United States and the European Economic Area. StackPath retains personal data processed on our behalf for as long as necessary to provide the services, fulfill legal obligations, settle disputes, and enforce agreements.

Right to Object
You have the right to request information, correction, and deletion of your personal data. If you have any questions, you can contact the responsible parties at jQuery.
If you do not want the data transmission to occur, you can install JavaScript blockers like ghostery.com or noscript.net or disable JavaScript execution in your browser. Please note, however, that this may change the usual functionality, such as slower website loading.

Legal Basis
If you have consented to the use of jQuery CDN, the legal basis for the corresponding data processing is this consent. According to Art. 6 para. 1 lit. a GDPR (Consent), this consent forms the legal basis for processing personal data, as may occur when using jQuery CDN.
We also have a legitimate interest in using jQuery CDN to optimize and secure our online service. The corresponding legal basis is Art. 6 para. 1 lit. f GDPR (Legitimate Interests). We use this tool only if you have given consent.
We point out that the European Court of Justice currently considers the level of protection for data transfers to the USA to be inadequate. Data processing is primarily carried out by jQuery CDN, which may result in data being processed and stored without anonymization. US authorities may have access to certain data, and this data may also be linked to data from other services provided by jQuery CDN.

For more information on privacy at StackPath, visit here and for jQuery at here.

jsdelivr.com CDN Privacy Policy

Summary
👥 Affected: Website visitors
🤝 Purpose: Optimization of our service (to improve website loading speed)
📓 Processed Data: Data such as your IP address, browser type, browser version, the webpage loaded, or the time and date of the page visit
More details can be found below in this privacy policy.
📅 Storage Duration: Data is stored for as long as it is necessary for fulfilling the service
⚖️ Legal Basis: Art. 6 para. 1 lit. a GDPR (Consent), Art. 6 para. 1 lit. f GDPR (Legitimate Interests)

What is jsdelivr.com CDN?
To efficiently deliver individual webpages across various devices, we use the open-source services of jsdelivr.com, a Content Delivery Network (CDN) from the Polish software company ProspectOne (Królewska 65A/1, 30-081, Kraków, Poland). A CDN is a network of geographically distributed servers that are connected over the internet. This allows content, especially large files, to be delivered quickly and efficiently, even during high traffic peaks.

Why do we use jsdelivr.com CDN?
We aim to provide you with a comprehensive and well-functioning service, including fast website loading. Using jsdelivr.com CDN, our website loads faster for you, and it is especially beneficial for users from abroad, as the site can be delivered from a nearby server.

What data is processed by jsdelivr.com CDN?
jsDelivr allows JavaScript libraries hosted on npm and GitHub servers to be downloaded. WordPress plugins can also be loaded, provided they are hosted on WordPress.org. To provide this service, your browser may send personal data to jsdelivr.com. jsDelivr can collect and store user data, such as IP address, browser type, browser version, the webpage loaded, or the time and date of the page visit. The jsdelivr.com privacy policy specifically states that the company does not use cookies or other tracking services.

How long and where is the data stored?
jsDelivr has servers located in various countries, and your data may be stored outside the European Economic Area. jsDelivr retains personal data processed on our behalf for as long as necessary to provide the services, fulfill legal obligations, settle disputes, and enforce agreements.

Right to Object
You have the right to request information, correction, and deletion of your personal data. If you have any questions, you can also contact the responsible parties at jsdelivr.com.
To prevent data transmission, you can install a JavaScript blocker (e.g., noscript.net). Please note, however, that this may prevent the website from offering the usual services (e.g., fast loading speed).

Legal Basis
If you have consented to the use of jsdelivr.com CDN, the legal basis for the corresponding data processing is this consent. According to Art. 6 para. 1 lit. a GDPR (Consent), this consent forms the legal basis for processing personal data, as may occur when using jsdelivr.com CDN.
We also have a legitimate interest in using jsdelivr.com CDN to optimize and secure our online service. The corresponding legal basis is Art. 6 para. 1 lit. f GDPR (Legitimate Interests). We use this tool only if you have given consent.

For more information about data processing by jsDelivr, see the privacy policy here.

AdSimple Cookie Manager Privacy Policy

Summary
👥 Affected: Website visitors
🤝 Purpose: Obtaining consent for certain cookies and thus using certain tools
📓 Processed Data: Data for managing cookie settings such as IP address, time of consent, type of consent, individual consents
More details can be found further down in this privacy policy.
📅 Storage Duration: The cookie expires after one year
⚖️ Legal Basis: Art. 6 para. 1 lit. a GDPR (Consent), Art. 6 para. 1 lit. f GDPR (Legitimate Interests)

What is AdSimple Cookie Manager?
We use the AdSimple Cookie Manager on our website, developed by AdSimple GmbH, a software development and online marketing company. The AdSimple Cookie Manager allows us to provide a comprehensive and GDPR-compliant cookie notice, enabling you to decide which cookies to allow or block. By using this software, data is sent to and stored by AdSimple. This privacy policy explains why we use the AdSimple Cookie Manager, what data is transferred and stored, and how you can prevent this data transfer.

Why do we use the AdSimple Cookie Manager on our website?
We aim to provide maximum transparency regarding data protection. To ensure this, we need to know which cookies have been placed on our website over time. By regularly scanning our website and identifying all cookies, the AdSimple Cookie Manager gives us full control over these cookies, allowing us to act in compliance with GDPR. You will also receive an up-to-date and privacy-compliant cookie notice and be able to make decisions regarding cookies.

What data is stored by AdSimple Cookie Manager?
When you consent to cookies on our website, the following cookie is set by the AdSimple Cookie Manager:

Name
Value: “

,”statistik”,”marketing”,”socialmedia”,”settings”
Purpose: This cookie stores your consent status. This allows our website to read and follow the current status during future visits.
Expiration Date: After one year

How long and where is the data stored?
All data collected by the AdSimple Cookie Manager is transmitted and stored exclusively within the European Union. The collected data is stored on AdSimple’s servers, hosted by Hetzner GmbH in Germany. Access to this data is restricted to AdSimple GmbH and Hetzner GmbH.

How can I delete my data or prevent data storage?
You have the right to access and delete your personal data at any time. You can prevent data collection and storage by rejecting the use of cookies via the cookie notice script. Another way to manage or block data processing is through your browser. Cookie management varies by browser. Below are guides for the most popular browsers:

Chrome: Delete, enable, and manage cookies in Chrome
Safari: Manage cookies and website data with Safari
Firefox: Delete cookies to remove data stored by websites on your computer
Internet Explorer: Delete and manage cookies
Microsoft Edge: Delete and manage cookies

Legal Basis:
If you consent to cookies, personal data will be processed and stored through these cookies. If we are allowed to use cookies through your consent (Article 6, Section 1, letter a GDPR), this consent also serves as the legal basis for the use of cookies and processing your data. To manage consent for cookies and enable you to provide consent, the AdSimple Cookie Manager is used. The use of this software allows us to operate the website efficiently and in compliance with the law, which represents a legitimate interest (Article 6, Section 1, letter f GDPR).

We hope we have provided you with a clear overview of the traffic and data processing by the AdSimple Cookie Manager. If you want to learn more about this tool, we recommend checking the description page at AdSimple Cookie Manager.

Social Media Privacy Policy
Summary
👥 Affected: Visitors to the website
🤝 Purpose: Presentation and optimization of our service, contact with visitors, potential customers, etc., advertising
📓 Processed Data: Data such as phone numbers, email addresses, contact details, user behavior data, information about your device, and your IP address. More details can be found below in the respective social media tool.
📅 Storage Duration: Depending on the social media platform used
⚖️ Legal Basis: Article 6(1)(a) GDPR (Consent), Article 6(1)(f) GDPR (Legitimate Interests)

What is Social Media?
In addition to our website, we are also active on various social media platforms. Data from users may be processed to target users who are interested in us through social networks. Additionally, elements from a social media platform may be embedded directly on our website. For example, this happens when you click a social button on our website and are redirected to our social media presence. Social media refers to websites and apps where registered members can create, exchange, and share content publicly or within specific groups, and connect with other members.

Why do we use Social Media?
Social media platforms have long been the place where people communicate and connect online. Through our social media presence, we can introduce our products and services to potential customers. The social media elements embedded on our website help you quickly and easily access our social media content.

The data stored and processed through your use of a social media channel primarily serves to conduct web analytics. The goal of this analysis is to develop more accurate and personalized marketing and advertising strategies. Depending on your behavior on a social media platform, the data analyzed can be used to draw conclusions about your interests and create user profiles. This allows platforms to present tailored advertisements to you. For this purpose, cookies are usually placed in your browser to store data about your usage behavior.

We generally assume that we remain the data controller when using social media services. However, the European Court of Justice has ruled that, in certain cases, the operator of the social media platform may be jointly responsible with us according to Article 26 GDPR. If this is the case, we will indicate this separately and work based on an agreement on this matter. The essential terms of the agreement will be provided below for the affected platform.

Please note that when using social media platforms or our embedded elements, data from you may also be processed outside the European Union, as many social media channels, such as Facebook or Twitter, are American companies. This may make it more difficult for you to assert or enforce your rights regarding your personal data.

Which data is processed?
The exact data stored and processed depends on the provider of the social media platform. Typically, this includes data such as phone numbers, email addresses, data entered in contact forms, user data such as which buttons you click, whom you like or follow, when you visit which pages, information about your device, and your IP address. Most of this data is stored in cookies. Specifically, if you have your own profile on the visited social media channel and are logged in, the data can be linked to your profile.

All data collected via a social media platform is stored on the provider's servers. Thus, only the providers have access to the data and can provide the relevant information or make changes.

If you want to know exactly which data is stored and processed by the social media providers, and how you can object to the data processing, we recommend reading the privacy policy of the respective provider carefully. If you have any questions about data storage and processing or wish to assert your rights, we suggest contacting the provider directly.

Duration of Data Processing
We will inform you further about the duration of data processing below if we have additional information. For example, the social media platform Facebook stores data until it is no longer useful for Facebook's purposes. Customer data that is matched with user data is deleted within two days. In general, we process personal data only for as long as necessary to provide our services and products. If required by law, such as for accounting purposes, this retention period may be extended.

Right to Object
You have the right and the option to withdraw your consent for the use of cookies or third-party providers such as embedded social media elements at any time. This can be done via our cookie management tool or other opt-out functions. For example, you can prevent data collection via cookies by managing, disabling, or deleting cookies in your browser.

Since cookies may be used in social media tools, we also recommend reading our general cookie privacy policy. To learn which data is stored and processed from you, you should review the privacy policies of the respective tools.

Legal Basis
If you have consented to the processing and storage of your data through embedded social media elements, this consent serves as the legal basis for data processing (Article 6(1)(a) GDPR). In principle, your data is stored and processed based on our legitimate interest (Article 6(1)(f) GDPR) in maintaining efficient communication with you or other customers and business partners. We use the tools only if you have given your consent. Most social media platforms also place cookies in your browser to store data. Therefore, we recommend reading our cookie privacy policy and reviewing the privacy policy or cookie guidelines of the respective service provider.

Facebook Privacy Policy
Summary
👥 Affected: Visitors to the website
🤝 Purpose: Optimization of our service
📓 Processed Data: Data such as customer data, user behavior data, information about your device, and your IP address. More details can be found below in the privacy policy.
📅 Storage Duration: Until the data is no longer useful for Facebook's purposes
⚖️ Legal Basis: Article 6(1)(a) GDPR (Consent), Article 6(1)(f) GDPR (Legitimate Interests)

What are Facebook Tools?
We use selected tools from Facebook on our website. Facebook is a social media network operated by Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland. With the help of these tools, we can offer you and people interested in our products and services the best possible experience. If data is collected and transmitted from you via our embedded Facebook elements or our Facebook page (Fanpage), both we and Facebook Ireland Ltd. are responsible. For the further processing of this data, Facebook is solely responsible. Our mutual obligations are also established in a publicly accessible agreement at https://www.facebook.com/legal/controller_addendum. This includes the requirement that we must clearly inform you about the use of Facebook tools on our page. We are also responsible for ensuring that the tools are integrated into our website in compliance with data protection laws. Facebook, on the other hand, is responsible for the security of Facebook products. If you have any questions about data collection and processing by Facebook, you can contact the company directly. If you direct the question to us, we are obliged to forward it to Facebook.

Below, we provide an overview of the different Facebook tools, the data sent to Facebook, and how you can delete this data.
In addition to many other products, Facebook offers the so-called "Facebook Business Tools." This is the official name from Facebook. Since this term is not widely known, we have chosen to simply refer to them as Facebook tools. These include:

Facebook Pixel
Social plugins (e.g., the "Like" or "Share" button)
Facebook Login
Account Kit
APIs (Application Programming Interface)
SDKs (Software Development Kits)
Platform integrations
Plugins
Codes
Specifications
Documentation
Technologies and services

Through these tools, Facebook extends its services and has the ability to obtain information about user activities outside of Facebook.

Why do we use Facebook tools on our website?
We want to show our services and products only to people who are genuinely interested. With the help of ads (Facebook Ads), we can specifically reach these people. However, to show relevant ads to users, Facebook needs information about their preferences and needs. This is why Facebook receives information about user behavior (and contact details) on our website. As a result, Facebook collects better user data and can display relevant ads for our products or services to interested individuals. The tools thus enable targeted advertising campaigns on Facebook.
Data about your behavior on our website is referred to by Facebook as "Event Data." These are also used for measurement and analysis services. Facebook can create "campaign reports" on the effectiveness of our advertising campaigns on our behalf. In addition, through analytics, we gain a better understanding of how you use our services, website, or products. This helps us improve your user experience on our website with some of these tools. For example, you can share content from our site directly on Facebook with social plugins.

What data is stored by Facebook tools?
When using individual Facebook tools, personal data (customer data) may be sent to Facebook. Depending on the tools used, customer data such as name, address, phone number, and IP address may be transmitted.
Facebook uses this information to match it with the data it already has about you (if you are a Facebook member). Before customer data is transmitted to Facebook, a process called "hashing" occurs, which transforms a data set into a string of characters. This also serves to encrypt data.
In addition to contact details, "Event Data" is also transmitted. "Event Data" refers to the information we collect about you on our website. For example, which subpages you visit or which products you purchase. Facebook does not share the received information with third parties (such as advertisers), unless the company has explicit permission or is legally required to do so. "Event Data" can also be linked to contact details, allowing Facebook to offer better personalized ads. After the aforementioned matching process, Facebook deletes the contact details.
To optimize the delivery of advertisements, Facebook only uses "Event Data" if it has been combined with other data (collected by Facebook in other ways). This "Event Data" is also used for security, protection, development, and research purposes. Many of these data are transmitted to Facebook via cookies. Cookies are small text files used to store data or information in browsers. Depending on the tools used and whether you are a Facebook member, varying amounts of cookies are set in your browser. In the descriptions of the individual Facebook tools, we go into more detail on Facebook cookies. General information about Facebook cookie usage is also available at https://www.facebook.com/policies/cookies.

How long and where is the data stored?
In principle, Facebook stores data until it is no longer needed for its services and products. Facebook has servers distributed globally where data is stored. However, customer data is deleted within 48 hours after it has been matched with Facebook’s user data.

How can I delete my data or prevent data storage?
Under the General Data Protection Regulation (GDPR), you have the right to access, rectify, transfer, and delete your data.
Complete deletion of data only occurs if you permanently delete your Facebook account. Here's how to delete your Facebook account:

Click on Settings on Facebook.
Then click on "Your Facebook Information" in the left column.
Click on "Deactivation and Deletion."
Select "Delete Account" and click on "Continue and Delete Account."
Enter your password, click "Continue," and then "Delete Account."

Data collected by Facebook via our page is stored, among other things, through cookies (e.g., in social plugins). You can disable, delete, or manage individual or all cookies in your browser. Depending on the browser you use, this process works in different ways. The following instructions show how to manage cookies in your browser:

Chrome: Delete, activate, and manage cookies in Chrome
Safari: Manage cookies and website data with Safari
Firefox: Delete cookies to remove data websites have placed on your computer
Internet Explorer: Delete and manage cookies
Microsoft Edge: Delete and manage cookies

If you don't want any cookies, you can configure your browser to notify you each time a cookie is to be set. This way, you can decide whether to allow each cookie or not.

Legal Basis
If you have consented to the processing and storage of your data via embedded Facebook tools, this consent serves as the legal basis for data processing (Art. 6 para. 1 lit. a GDPR). Generally, your data is also stored and processed on the basis of our legitimate interest (Art. 6 para. 1 lit. f GDPR) in maintaining quick and effective communication with you or other customers and business partners. We use the tools only to the extent that you have given consent. Most social media platforms also set cookies in your browser to store data. Therefore, we recommend that you carefully read our privacy policy on cookies and review Facebook’s privacy and cookie policies.

Facebook processes data about you, including in the USA. We point out that, according to the European Court of Justice, there is currently no adequate level of protection for data transfer to the USA. This may involve various risks regarding the legality and security of the data processing.
As a basis for data processing by recipients located in third countries (outside the EU, Iceland, Liechtenstein, Norway, especially in the USA) or for data transfers there, Facebook uses so-called standard contractual clauses (Art. 46 para. 2 and 3 GDPR). Standard contractual clauses are template agreements provided by the European Commission to ensure that your data complies with European data protection standards when transferred to third countries like the USA. Through these clauses, Facebook commits to ensuring that it maintains European data protection standards when processing your data, even if it is stored, processed, and managed in the USA.

You can find the Facebook data processing conditions, which comply with standard contractual clauses, at https://www.facebook.com/legal/terms/dataprocessing.

We hope we have provided you with the essential information regarding the use and data processing by Facebook tools. If you want to learn more about how Facebook uses your data, we recommend you review the company’s privacy policy at https://www.facebook.com/about/privacy/update.

Instagram Privacy Policy
Instagram Privacy Policy Summary
👥 Affected Parties: Visitors to the website
🤝 Purpose: Optimization of our services
📓 Processed Data: Data such as user behavior data, information about your device, and your IP address.
Further details are available in the privacy policy below.
📅 Storage Duration: Until Instagram no longer needs the data for its purposes
⚖️ Legal Bases: Art. 6 para. 1 lit. a GDPR (Consent), Art. 6 para. 1 lit. f GDPR (Legitimate Interests)

What is Instagram?
We have integrated Instagram features into our website. Instagram is a social media platform of Instagram LLC, 1601 Willow Rd, Menlo Park, CA 94025, USA. Since 2012, Instagram has been a subsidiary of Facebook Inc. and is part of the Facebook products. Embedding Instagram content on our website is called embedding. This allows us to display content like buttons, photos, or videos from Instagram directly on our site. When you visit web pages on our website with an Instagram feature integrated, data is transmitted to, stored, and processed by Instagram. Instagram uses the same systems and technologies as Facebook, so your data is processed across all Facebook companies.

We aim to give you a better user experience on our site and make our content more interesting by embedding Instagram functions. Since Instagram is a subsidiary of Facebook, the collected data can also be used for personalized advertising on Facebook.

Instagram is one of the most well-known social media networks worldwide. Instagram combines the advantages of a blog with the benefits of audiovisual platforms like YouTube or Vimeo. On "Insta" (as many users casually call the platform), you can upload photos and short videos, edit them with various filters, and share them on other social networks. And if you don't want to be active yourself, you can simply follow other interesting users.

Why do we use Instagram on our website?
Instagram is the social media platform that has really exploded in popularity in recent years. And of course, we have responded to this boom as well. We want you to feel as comfortable as possible on our website. That's why it is important for us to present our content in an engaging and varied way. Through the embedded Instagram features, we can enrich our content with helpful, fun, or exciting content from the Instagram world. Since Instagram is a subsidiary of Facebook, the data collected can also be useful for personalized advertising on Facebook. This way, our ads are shown only to people who are genuinely interested in our products or services.

Instagram also uses the collected data for measurement and analysis purposes. We receive summarized statistics, which provide us with more insight into your wishes and interests. It's important to note that these reports do not personally identify you.

What data is stored by Instagram?
When you visit one of our pages that has Instagram features (such as Instagram images or plugins), your browser automatically connects to Instagram's servers. Data is sent to, stored, and processed by Instagram, regardless of whether you have an Instagram account or not. This includes information about our website, your computer, purchases made, ads you see, and how you use our offerings. Additionally, the date and time of your interaction with Instagram are stored. If you have an Instagram account or are logged in, Instagram stores significantly more data about you.

Facebook distinguishes between customer data and event data. We assume that this is also the case with Instagram. Customer data includes, for example, name, address, phone number, and IP address. These customer data will only be transmitted to Instagram if you have been previously "hashed." Hashing means that a data record is converted into a string of characters, which encrypts contact details. In addition, the aforementioned "event data" is transmitted. "Event data" refers to data about your user behavior, as defined by Facebook (and consequently Instagram). It is also possible for contact data to be combined with event data. The collected contact data will be matched with the data Instagram already has about you.

Through small text files (cookies), usually set in your browser, the collected data is transmitted to Facebook. Depending on the Instagram features used and whether you have an Instagram account, different amounts of data are stored.

We assume that Instagram processes data in a similar manner to Facebook. This means that if you have an Instagram account or visited www.instagram.com, Instagram has at least set one cookie. If that’s the case, your browser sends information to Instagram via the cookie as soon as you interact with an Instagram feature. These data will be deleted or anonymized no later than 90 days (after synchronization). Although we have studied Instagram’s data processing in depth, we cannot say exactly which data Instagram collects and stores.

Here are some cookies that were set in your browser during our test when you clicked on an Instagram feature (such as a button or an Instagram image). In our test, we assumed that you don’t have an Instagram account. If you are logged into Instagram, of course, more cookies will be set in your browser.

These cookies were used during our test:

Name: csrftoken
Value: ""
Purpose: This cookie is likely set for security reasons to prevent request forgery. However, we couldn't confirm the exact purpose.
Expiration: after one year
Name: mid
Value: ""
Purpose: Instagram sets this cookie to optimize its services and offerings within and outside of Instagram. The cookie sets a unique user ID.
Expiration: after the session ends
Name: fbsr_111879611124024
Value: none
Purpose: This cookie stores the login request for Instagram app users.
Expiration: after the session ends
Name: rur
Value: ATN
Purpose: This is an Instagram cookie that ensures functionality on Instagram.
Expiration: after the session ends
Name: This cookie serves Instagram's marketing purposes.
Expiration: after the session ends

Note: We cannot guarantee completeness. The cookies set in your case depend on the embedded features and your use of Instagram.

How long and where is the data stored?
Instagram shares the collected information with Facebook companies, external partners, and people with whom you connect globally. Data processing is carried out in compliance with Instagram's data policy. Your data is stored, among other reasons for security, on Facebook's servers worldwide. Most of these servers are located in the USA.

How can I delete my data or prevent data storage?
Thanks to the General Data Protection Regulation (GDPR), you have the right to access, transfer, correct, and delete your data. In Instagram's settings, you can manage your data. If you want to completely delete your data on Instagram, you must permanently delete your Instagram account.

Here’s how to delete your Instagram account:
First, open the Instagram app. On your profile page, scroll down and click on "Help Center." This will take you to the company’s website. On the website, click "Manage Your Account" and then select "Delete Your Account."
If you delete your account entirely, Instagram will remove posts such as your photos and status updates. However, information shared about you by other people is not part of your account and will not be deleted.

As mentioned earlier, Instagram primarily stores your data through cookies. You can manage, disable, or delete these cookies in your browser. Depending on your browser, the management process may vary. Here are guides for the most common browsers:

Chrome: Delete, enable, and manage cookies in Chrome
Safari: Manage cookies and website data with Safari
Firefox: Delete cookies to remove data stored by websites on your computer
Internet Explorer: Delete and manage cookies
Microsoft Edge: Delete and manage cookies

You can also set your browser to notify you whenever a cookie is about to be set. This allows you to decide individually whether to accept the cookie or not.

Legal Basis
If you have consented to the processing and storage of your data by embedded social media elements, this consent serves as the legal basis for data processing (Art. 6 Para. 1 lit. a GDPR). In general, your data is stored and processed based on our legitimate interest (Art. 6 Para. 1 lit. f GDPR) in maintaining fast and effective communication with you or other customers and business partners. We only use embedded social media elements to the extent that you have given consent. Most social media platforms also set cookies in your browser to store data. Therefore, we recommend reading our privacy statement about cookies and reviewing the privacy policy or cookie guidelines of the respective service provider.

Instagram and Facebook also process data in the United States. We point out that the European Court of Justice currently deems there to be no adequate level of protection for data transfer to the U.S. This could entail various risks regarding the lawfulness and security of data processing.

For data processing by recipients located in third countries (outside the European Union, Iceland, Liechtenstein, Norway, especially the U.S.) or the transfer of data to these countries, Facebook uses standard contractual clauses approved by the EU Commission (= Art. 46 Para. 2 and 3 GDPR). These clauses oblige Facebook to adhere to the EU data protection level when processing relevant data outside the EU. These clauses are based on an implementing decision by the EU Commission. You can find the decision and the clauses here: EU Commission Data Transfer Decision.

We have tried to provide you with the most important information about Instagram's data processing. For more details, you can check Instagram’s data policies at: Instagram Help Center.

YouTube Privacy Policy Summary

Affected Individuals: Website visitors
Purpose: Optimizing our service
Processed Data: Data such as contact information, user behavior data, device information, and your IP address may be stored.
More details are provided below in this privacy policy.
Storage Duration: Data is generally stored as long as it is necessary for the service purpose.
Legal Bases: Art. 6 Para. 1 lit. a GDPR (Consent), Art. 6 Para. 1 lit. f GDPR (Legitimate Interests)

What is YouTube?
We have embedded YouTube videos on our website, so we can present interesting videos directly on our page. YouTube is a video portal that has been a subsidiary of Google since 2006. The portal is operated by YouTube, LLC, 901 Cherry Ave., San Bruno, CA 94066, USA. When you visit a page on our website that has an embedded YouTube video, your browser automatically connects to YouTube's servers. Depending on your settings, different data is transferred. For all data processing in the European region, Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible.

Here, we will explain in more detail which data is processed, why we embedded YouTube videos, and how you can manage or delete your data.

On YouTube, users can watch, rate, comment on, and upload videos for free. Over the years, YouTube has become one of the most important social media channels worldwide. In order to display videos on our website, YouTube provides a code snippet, which we have embedded on our site.

Why do we use YouTube videos on our website?
YouTube is the video platform with the most visitors and the best content. We are committed to providing you with the best possible user experience on our website. And, of course, interesting videos are an important part of that. Through our embedded videos, we provide additional helpful content alongside our texts and images. Moreover, our website is more easily found in Google’s search engine thanks to these embedded videos. Even when we run ads via Google Ads, Google can use the collected data to show our ads only to people who are genuinely interested in our offers.

What data is stored by YouTube?
Once you visit one of our pages that has an embedded YouTube video, YouTube sets at least one cookie that stores your IP address and our URL. If you're logged into your YouTube account, YouTube can usually associate your interactions on our website with your profile using cookies. This includes data such as session duration, bounce rate, approximate location, technical information like browser type, screen resolution, or your internet service provider. Additional data may include contact information, ratings, sharing content on social media, or adding videos to your YouTube favorites.

If you are not signed into a Google or YouTube account, Google stores data with a unique identifier linked to your device, browser, or app. For example, your preferred language setting will be maintained, but many interaction data cannot be stored, as fewer cookies are set.

Below is a list of cookies set during a browser test. We show cookies set when you are not logged into a YouTube account as well as when you are logged in. This list does not claim to be exhaustive because user data always depends on interactions on YouTube.

Name: YSC
Value: b9-CV6ojI5Y111879611-1
Purpose: This cookie registers a unique ID to store statistics of the viewed video.
Expiration: After session ends
Name: PREF
Value: f1=50000000
Purpose: This cookie also registers your unique ID. Google receives statistics on how you use YouTube videos on our website.
Expiration: After 8 months
Name: GPS
Value: 1
Purpose: This cookie registers your unique ID on mobile devices to track GPS location.
Expiration: After 30 minutes
Name: VISITOR_INFO1_LIVE
Value: 95Chz8bagyU
Purpose: This cookie tries to estimate the user’s bandwidth on our pages (with embedded YouTube video).
Expiration: After 8 months

Further cookies that are set when you are logged into your YouTube account:

Name: APISID
Value: zILlvClZSkqGsSwI/AU1aZI6HY7111879611-
Purpose: This cookie is used to create a profile of your interests for personalized ads.
Expiration: After 2 years
Name: CONSENT
Value: YES+AT.de+20150628-20-0
Purpose: This cookie stores the user’s consent status for the use of various Google services. CONSENT is also used for security to verify users and protect data from unauthorized attacks.
Expiration: After 19 years
Name: HSID
Value: AcRwpgUik9Dveht0I
Purpose: This cookie is used to create a profile of your interests for personalized advertising.
Expiration: After 2 years
Name: LOGIN_INFO
Value: AFmmF2swRQIhALl6aL…
Purpose: This cookie stores information about your login data.
Expiration: After 2 years
Name: SAPISID
Value: 7oaPxoG-pZsJuuF5/AnUdDUIsJ9iJz2vdM
Purpose: This cookie uniquely identifies your browser and device. It is used to create a profile of your interests.
Expiration: After 2 years
Name: SID
Value: oQfNKjAsI111879611-
Purpose: This cookie stores your Google account ID and your last login time in a digitally signed and encrypted form.
Expiration: After 2 years
Name: SIDCC
Value: AN0-TYuqub2JOcDTyL
Purpose: This cookie stores information about how you use the website and which ads you might have seen before visiting our page.
Expiration: After 3 months

How long and where are the data stored?
The data that YouTube receives and processes is stored on Google servers. Most of these servers are located in the United States. You can see the exact locations of Google data centers here: Google Data Centers. Your data is distributed across these servers, which makes it quicker to retrieve and better protected from manipulation.

The collected data is stored by Google for varying periods. Some data can be deleted by you at any time, while others are automatically deleted after a certain period, and some are stored by Google for a longer time. Certain data (such as elements from "My Activity," photos, or documents) stored in your Google account will remain stored until you delete them. Even if you're not logged into a Google account, you can delete some data associated with your device, browser, or app.

How can I delete my data or prevent data storage?
In general, you can manually delete data from your Google account. With the automatic deletion feature introduced in 2019, location and activity data are stored for either 3 or 18 months, depending on your decision, and then deleted.

Regardless of whether you have a Google account or not, you can configure your browser to delete or disable cookies from Google. This works differently depending on the browser you use. The following guides show how to manage cookies in your browser:

Chrome: Delete, enable, and manage cookies in Chrome
Safari: Manage cookies and website data with Safari
Firefox: Delete cookies to remove data websites have stored on your computer
Internet Explorer: Delete and manage cookies
Microsoft Edge: Delete and manage cookies

If you generally don’t want cookies, you can set your browser to notify you whenever a cookie is about to be set. This allows you to decide for each cookie whether you accept it or not.

Legal Basis
If you have consented to your data being processed and stored by embedded YouTube elements, this consent serves as the legal basis for data processing (Article 6(1)(a) GDPR). In general, your data is also stored and processed based on our legitimate interest (Article 6(1)(f) GDPR) in maintaining quick and efficient communication with you or other customers and business partners. We only use the embedded YouTube elements if you have given consent. YouTube also sets cookies in your browser to store data. Therefore, we recommend you carefully read our privacy policy regarding cookies and review the privacy policy or cookie guidelines of the respective service provider.

YouTube processes data, including in the USA. We note that, according to the European Court of Justice, there is currently no adequate level of protection for data transfers to the USA. This may involve various risks regarding the legality and security of the data processing.

As the basis for data processing with recipients located in third countries (outside the European Union, including the USA) or for data transfers to these countries, YouTube uses Standard Contractual Clauses (SCCs) approved by the EU Commission (Article 46(2) and (3) GDPR). These clauses require YouTube to maintain the EU's data protection standards when processing relevant data outside the EU. These clauses are based on an implementation decision of the EU Commission. You can find the decision and the clauses here: EU Commission Data Transfer Decisions.

Since YouTube is a subsidiary of Google, there is a joint privacy policy. If you want to learn more about how your data is handled, we recommend reading the privacy policy here: Google Privacy Policy.

YouTube Subscribe Button Privacy Policy
We have embedded the YouTube Subscribe button on our website. You will typically recognize it by the classic YouTube logo, which shows the word "Subscribe" or "YouTube" in white on a red background, with the white "Play" symbol to the left. The button may also appear in a different design.

Our YouTube channel offers you a variety of entertaining, interesting, and exciting videos. By using the "Subscribe Button" embedded on our website, you can subscribe to our channel directly from the site without having to visit the YouTube website. We aim to make access to our extensive content as easy as possible for you. Please note that by doing this, YouTube may store and process data about you.

If you see an embedded Subscribe button on our page, YouTube—according to Google—sets at least one cookie. This cookie stores your IP address and our URL. It may also gather information about your browser, approximate location, and your preferred language. In our test, the following four cookies were set when not logged into YouTube:

Name: YSC
Value: b9-CV6ojI5118796111
Purpose: This cookie registers a unique ID to store statistics of the video watched.
Expiration: After session ends.
Name: PREF
Value: f1=50000000
Purpose: This cookie also registers your unique ID. Google collects statistics on how you use YouTube videos on our website.
Expiration: After 8 months.
Name: GPS
Value: 1
Purpose: This cookie registers your unique ID on mobile devices to track GPS location.
Expiration: After 30 minutes.
Name: VISITOR_INFO1_LIVE
Value: 95Chz8bagyU
Purpose: This cookie tries to estimate the user's bandwidth on our pages (with embedded YouTube videos).
Expiration: After 8 months.

Note: These cookies were set during a test and may not cover all cases.

If you are logged into your YouTube account, YouTube can store and link many of your actions/interactions on our website to your YouTube account using cookies. This enables YouTube to gather information such as how long you stay on our site, what browser type you use, your preferred screen resolution, or what actions you perform. YouTube uses this data both to improve its services and offerings and to provide analytics and statistics for advertisers (using Google Ads).

Google Tag Manager Privacy Policy
Summary

Affected parties: Website visitors
Purpose: Organizing individual tracking tools
Processed data: The Google Tag Manager does not store data itself; the data is processed by the tags from the web analytics tools used.
Storage duration: Dependent on the web analytics tool used.
Legal basis: Article 6(1)(a) GDPR (Consent), Article 6(1)(f) GDPR (Legitimate Interest).

What is Google Tag Manager?
We use Google Tag Manager, a service from Google Inc., for our website. For the European region, Google Ireland Limited is responsible for all Google services. Google Tag Manager is a useful marketing tool that allows us to centrally integrate and manage code snippets from various tracking tools we use on our website.

This tool enables us to manage website tags (small code snippets) that track user activities. Tags, typically coming from Google products like Google Ads or Google Analytics, can track browsing behavior, integrate marketing tools, set cookies, and follow users across multiple websites.

Why do we use Google Tag Manager?
Organization is key! To optimize our website for you and all those interested in our products and services, we use various tracking tools like Google Analytics. The data collected by these tools helps us understand what interests you, where we can improve our offerings, and who else we should target with our services. The Google Tag Manager allows us to centrally manage these tracking tools, without the need to manually integrate individual tracking code snippets, saving us time and simplifying management.

What data is stored by Google Tag Manager?
Google Tag Manager itself does not set cookies or store data. It merely acts as a "manager" for the tags implemented. The tags collect data based on the individual web analytics tools used. This data is passed through Google Tag Manager to the respective tracking tools and is not stored within the Tag Manager itself.

However, the integrated tags (e.g., from Google Analytics) may collect and store data about your web behavior using cookies. For details, please refer to our privacy policies for the specific analytics and tracking tools we use.

How long and where is the data stored?
When Google stores data, it is stored on Google servers, which are located worldwide, with most of them in the USA. You can check the exact locations of Google servers here: Google Data Centers.

The retention periods for data collected by individual tracking tools can be found in the respective privacy policies of these tools.

How can I delete my data or prevent data storage?
Google Tag Manager itself does not set cookies but manages the tags of various tracking tools. Please refer to the privacy policies of the specific tools for details on how to delete or manage your data.

Please note that when using this tool, data may also be stored and processed outside the EU. Most third countries (including the USA) are currently considered not to provide adequate data protection under EU law. Data should not be transferred, stored, or processed in these countries unless appropriate safeguards (such as EU standard contractual clauses) are in place.

Legal Basis
The use of Google Tag Manager is based on your consent, which we obtain via our cookie popup. According to Article 6(1)(a) GDPR, this consent is the legal basis for processing personal data, as might occur with the data collected by web analytics tools.

In addition to consent, we have a legitimate interest in analyzing website visitor behavior to improve our offerings technically and economically. The legal basis for this is Article 6(1)(f) GDPR (Legitimate Interests). We use Google Tag Manager only when you have granted consent.

Google also processes data in the USA. As noted earlier, the European Court of Justice has ruled that there is currently no adequate level of protection for data transfers to the USA, which may pose risks to the legality and security of the data processing.

To ensure compliance with EU data protection standards, Google uses standard contractual clauses for data processing with recipients in third countries (including the USA). You can find more information here: Google Ads Data Processing Terms.

For more information on Google Tag Manager, we recommend checking out the FAQs: Google Tag Manager FAQs.

All text is copyrighted.
Source: Created with the Privacy Policy Generator from AdSimpl

Terms and Conditions

Sixty Twenty GmbH provides its services exclusively on the basis of the following General Terms and Conditions (GTC). These shall apply to all legal relationships between the agency and the customer, even if no express reference is made to them. The GTC apply exclusively to legal relationships with entrepreneurs, i.e. B2B.

Download terms and conditions